DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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Do Something Nice

by Kevin Nunley
http://DrNunley.com

Nothing promotes your business like good word of mouth. When
someone has a good experience with your company and tells other
people about it, their word of mouth is the most powerful form of
advertising known.

A friend or associate telling you a product or service is good is
vastly more effective than even the most expensive network TV
commercial. We believe what friends tells us and often act on
their advice.

I don't have any scientific proof that this is true, but I
strongly suspect that doing something nice for someone is a major
source of good word of mouth.

Make a point of doing something nice for a customer or prospect
every day. This is especially rewarding when that person is
someone who emailed you, sent you a letter, called you, or
visited your store. These "active" people are the same ones who
will take time to tell others about their experience.

In recent years when businesses have been cutting back and making
employees work longer hours, random acts of kindness may be
getting harder to find.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
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Your Company Backgrounder

by Kevin Nunley
http://DrNunley.com

If you really want to impress media, include a company
backgrounder when you send them a press release.

Your backgrounder tells a reporter all the who-what-why- where-
when about your company. This may be the additional information a
reporter, editor, or producer really needs to understand just how
good a story your business can be.

A backgrounder should include a rundown on the market or
opportunity your company goes after. It should also contain a
history of you and your firm. Tell how you got started and why
you do what you do (that's usually the part that gives a story
its interest).

Put in a products section that lists and explains you major
products and services. You might also spend some space discussing
your overall industry, including a few facts about your
competitors. This is especially helpful if you suspect editors
don't know much about your industry.

Top your backgrounder off with bios of your management team.

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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: cheapwriting.com, company backgrounder, DrNunley, FastAdKing, Kevin Nunley PR expert, press release tips, wom, word of mouth

- posted by Kevin @ 8:16 AM