DrNunley's Marketing Tips ezine
Wednesday, January 23, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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Choosing A Name
by Kevin Nunley
http://DrNunley.com
This time of year lots of people start new businesses. One of the
most important decisions you will make about your project will
come right at the beginning when you choose a name.
Your business name should be something that focuses on what you
do, but doesn't limit you from expanding later on. If you open a
bookstore and call it "Smith's Business Books," that will work
fine until you decide to add mystery books.
Your business name should be easy to spell. When I was a kid my
dad had a business with the word "aerial" in it. For 40 years he
was frustrated that many people couldn't spell it (and I must
admit, I had to use the spell checker to make sure I got it right
just then).
Make sure your new name doesn't have a negative meaning for some
people. "Cheap" isn't a good name for a wine store but might work
for school supplies. I've learned people don't want web copy that
we wrote in a "rush" even though that word is tops for a delivery
firm.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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since 2000.
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Sponsor a Contest
by Kevin Nunley
http://DrNunley.com
Looking for a way to reach a particular group of prospects? Find
a business that regularly works with them. Offer to sponsor a
contest.
You can get your name involved by giving the business what it
needs to run the contest. You can contribute prizes, money, help,
or resources.
For example, if you are looking for ways to recruit people into
your business opportunity, sponsor a contest through a well-known
ezine or website that specializes in biz opps.
Your contest will get more attention and enjoy more legitimacy
when coming from a trusted name in the industry. Your association
with an established business can also make you look important and
noteworthy.
When I worked in media we often searched for sponsors for our
contests. An electronics store sponsored a mud fight on election
day (that one brought out the TV cameras!) A car dealership
sponsored a treasure hunt and offered a major clue to anyone who
came by.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/pr-service
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: business name, contests, copywriting services, Kevin Nunley PR expert, naming your business, picking a name, sweepstakes
