DrNunley's Marketing Tips ezine
Tuesday, September 25, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Market With Your Own Music Track
by Kevin Nunley
http://DrNunley.com
When oldies radio stations want to take their listeners back
to
the 1950s and 1960s, they often play commercial jingles from
those eras. Those of us who remember those days can walk
through
a grocery store and...from the deep recesses of our
memories...sing 40 year-old jingles to a great many products
on
the shelves.
Your own music track--played over and over in your radio
commercials, on your phone hold, on your website, and over
speakers in your store--can be a powerful marketing tool.
In the past businesses have paid from $5,000 to $200,000 to
have
professional musicians compose, perform, and record their
music
track. These days every city and town of every size has
excellent
musicians just waiting for someone to ask them to work. Many
have
outstanding digital home recording studios that surpass the
multi-million dollar big label studios of the past.
Bottom line: You can use local musicians to compose and
record
your music track for as little as a few hundred dollars.
Ask local music stores and music teachers about capable
musicians. Check with recording studios listed in the phone
book
and in entertainment newspapers. Find one or two pieces of
music
that sound similar to what you want. This will help
musicians
zero in on the sound you are after.
You may want to stipulate in writing that your music was
created
as a "work for hire" so that you keep the
copyright.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Full-Color Postcards
by Kevin Nunley
http://DrNunley.com
Postcards are the direct marketer's ace in the hole. They
are
cheaper to send than regular letters and people can read
them
without having to open an envelope (a HUGE advantage).
Many printing firms who specialize in postcards offer
full-color
cards for $100 per 1,000. Full-color cards practically jump
out
of the stack of mail at prospects. You know how you reach
first
for the full-color postcard of an exotic location sent by a
vacationing relative? Your cards can work with the same
attention
getting power.
Many experienced direct mail marketers say full-color
postcard
campaigns get them as much as double the response over a
sales
letter and at HALF the price.
Try to have your photo or graphic help tease the message on
the
back. Use a headline to deliver your main offer. Include a
time
limit to increase response. One smart marketer takes photos
on
vacations and puts them on postcards for a monthly send to
customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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See you next week!
Kevin
Labels: advertising jingles, advertising music track, copywriting services, full color postcard, Kevin Nunley PR expert, market with music track, postcard marketing
