DrNunley's Marketing Tips ezine
Tuesday, September 25, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Filtering your email? Be sure to put us on your approved
list.
Read this ezine online at http://drnunley.blogspot.com/
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Market With Your Own Music Track
by Kevin Nunley
http://DrNunley.com
When oldies radio stations want to take their listeners back
to
the 1950s and 1960s, they often play commercial jingles from
those eras. Those of us who remember those days can walk
through
a grocery store and...from the deep recesses of our
memories...sing 40 year-old jingles to a great many products
on
the shelves.
Your own music track--played over and over in your radio
commercials, on your phone hold, on your website, and over
speakers in your store--can be a powerful marketing tool.
In the past businesses have paid from $5,000 to $200,000 to
have
professional musicians compose, perform, and record their
music
track. These days every city and town of every size has
excellent
musicians just waiting for someone to ask them to work. Many
have
outstanding digital home recording studios that surpass the
multi-million dollar big label studios of the past.
Bottom line: You can use local musicians to compose and
record
your music track for as little as a few hundred dollars.
Ask local music stores and music teachers about capable
musicians. Check with recording studios listed in the phone
book
and in entertainment newspapers. Find one or two pieces of
music
that sound similar to what you want. This will help
musicians
zero in on the sound you are after.
You may want to stipulate in writing that your music was
created
as a "work for hire" so that you keep the
copyright.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for
promoting your business:
- Ads and short copy for your every need:
http://drnunley.com/drnad.htm
- Press release with distribution to media:
http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution:
http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and
classified ad
with distribution to a huge audience just $299:
http://DrNunley.com/123.htm
************************************
Full-Color Postcards
by Kevin Nunley
http://DrNunley.com
Postcards are the direct marketer's ace in the hole. They
are
cheaper to send than regular letters and people can read
them
without having to open an envelope (a HUGE advantage).
Many printing firms who specialize in postcards offer
full-color
cards for $100 per 1,000. Full-color cards practically jump
out
of the stack of mail at prospects. You know how you reach
first
for the full-color postcard of an exotic location sent by a
vacationing relative? Your cards can work with the same
attention
getting power.
Many experienced direct mail marketers say full-color
postcard
campaigns get them as much as double the response over a
sales
letter and at HALF the price.
Try to have your photo or graphic help tease the message on
the
back. Use a headline to deliver your main offer. Include a
time
limit to increase response. One smart marketer takes photos
on
vacations and puts them on postcards for a monthly send to
customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
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for
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********************************************
This newsletter is sent weekly ONLY to those who have asked
for
it (readers, friends, clients, and a few
competitors).
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: advertising jingles, advertising music track, copywriting services, full color postcard, Kevin Nunley PR expert, market with music track, postcard marketing
Tuesday, March 20, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use More Stamps to Get Noticed
by Kevin Nunley
http://DrNunley.com
For years it was hard to get direct regular meail noticed. The
crush of junk mail meant most people were quick to toss sales
letters in the trash.
But recently with the rising cost of postage and frequent use of
email, regular direct mail is becoming more effective again.
Most prospects give your message a quick three second glance
before deciding whether to read further or drop your message in
the circular file.
Still, direct mail is one of the most reliable tried-and-true
strategies in the marketing arsenal. Get more attention for your
sales letter by including several stamps.
Instead of pasting one 45 center, use small stamps that add up to
45 cents.
Direct mail pros know that letters with a regular stamp get
opened more often. You can amplify that factor by placing more
than one stamp on your letter or postcard.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Use Your Unique Selling Position
by Kevin Nunley
http://DrNunley.com
When prospects consider buying from you they usually think
through the reasons why they should buy from you and not someone
else.
This is particularly true on the Internet where it is very easy
to jump from one site to the next to compare the same product or
service.
You can help the prospect make up their mind by stressing your
Unique Selling Position. Your USP is a concise statement of the
main benefits you can give the customer that other businesses may
not be able to provide them.
Do you provide a better guarantee? More personalized service?
Responsive problem solving? A consistently lower price? Valuable
bonuses? A strong track record of success and respectability?
Try to find out who your customers consider to be your
competitors. Take a long look at what your compeitors' main
benefits are. Find ways to satisfy customers that your
competitors don't offer. Stress those benefits in your Unique
Selling Position.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, direct mail, postcard marketing, regular mail, unique selling position, USP
