DrNunley's Marketing Tips ezine
Tuesday, March 20, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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Use More Stamps to Get Noticed
by Kevin Nunley
http://DrNunley.com
For years it was hard to get direct regular meail noticed. The
crush of junk mail meant most people were quick to toss sales
letters in the trash.
But recently with the rising cost of postage and frequent use of
email, regular direct mail is becoming more effective again.
Most prospects give your message a quick three second glance
before deciding whether to read further or drop your message in
the circular file.
Still, direct mail is one of the most reliable tried-and-true
strategies in the marketing arsenal. Get more attention for your
sales letter by including several stamps.
Instead of pasting one 45 center, use small stamps that add up to
45 cents.
Direct mail pros know that letters with a regular stamp get
opened more often. You can amplify that factor by placing more
than one stamp on your letter or postcard.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
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Use Your Unique Selling Position
by Kevin Nunley
http://DrNunley.com
When prospects consider buying from you they usually think
through the reasons why they should buy from you and not someone
else.
This is particularly true on the Internet where it is very easy
to jump from one site to the next to compare the same product or
service.
You can help the prospect make up their mind by stressing your
Unique Selling Position. Your USP is a concise statement of the
main benefits you can give the customer that other businesses may
not be able to provide them.
Do you provide a better guarantee? More personalized service?
Responsive problem solving? A consistently lower price? Valuable
bonuses? A strong track record of success and respectability?
Try to find out who your customers consider to be your
competitors. Take a long look at what your compeitors' main
benefits are. Find ways to satisfy customers that your
competitors don't offer. Stress those benefits in your Unique
Selling Position.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, direct mail, postcard marketing, regular mail, unique selling position, USP
