DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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If Your Advertising Isn't Working....It May Be The Product

by Kevin Nunley
http://DrNunley.com

I've seen some good folks pour a trundle of money into
advertising products and services, only to come up empty handed.
"The ads didn't work!" they said in exasperation.

If you try good targeted advertising, you keep at it for a while,
and yet nothing sells, step back. First take a look at your ad,
then at your product.

A product that is only slightly different from many other
products probably won't pass the "just noticeable difference
test." That is where YOU notice the difference, but it's not
different enough for customers to notice.

Price is also an important factor. If what you're selling could
also be found at Walmart, or Staples, or Amazon.com at a cheaper
price, your product or service had better offer a whole lot more
to support a higher price.

Finally, your product or service may be too new--people just
don't understand it--or it solves a need few people recognize
they have.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

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NEW: $5 ads, $40 sales letters,$55 press release with placement
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Many of you asked for lower prices to battle a tougher business
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But if you want Kevin Nunley to write your copy from scratch,
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since 2000.
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Get Banners That Work

by Kevin Nunley
http://DrNunley.com

Recent figures show Internet ad banners now only get about one
person in 100 to click on them and go to the advertiser's site.
That is not nearly as good as banners once did, but it is right
in line with the response you get from other kinds of
advertising.

There is good news here. With some of the shine coming off
banners as an ad tool, there are many top sites in your industry
that are selling banners dirt cheap.

There are also good ways to make your banner work better:

* Design your banner as large as allowed. Bigger gets attention,
pure and simple.

* New studies show people take only one second to glance at your
banner. If you don't grab them then, you've lost them. Your
banner should clearly state your offer, preferably with a graphic
that reinforces your message.

*Don't take the soft sell approach. A banner that surprises,
shocks, entertains, or appeals to a strong special interest will
get more clicks.


Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: advertising didn't work, banner advertising, copywriting services, DrNunley, effective banners, Kevin Nunley PR expert, right product

- posted by Kevin @ 8:23 AM