DrNunley's Marketing Tips ezine
Tuesday, February 12, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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The Problem With Those LONG Web Site Letters
by Kevin Nunley
http://DrNunley.com
In recent years it has become very popular to sell a product on
your web site with a long sales letter. Many of these letters go
from 9 to 25 pages when pasted into a word processor.
The trend started when several savvy Internet entrepreneurs
noticed that 12 page sales letters work well for regular mail
advertising, so why no put a long letter on their web site?
That worked great for some, but it is working less and less for
others. Just about every day I hear from someone with a long web
site letter that isn't selling anything for them.
I think I know why. How many of you love to read long, long copy
on a computer? Not I (and I have to gulp hard to say this since
I've got doznes of long articles on my site). For those of us who
learned to read before the Internet, reading a long newspaper
article or a book is OK, but long letters on a computer screen
leave us a little cold.
The average web site visitor checks your headline to get a basic
understanding of what the page has to offer her. Then she reads
the first few paragraphs. If they don't impress her that you've
got what she needs, she's gone.
If she IS interested, she will skim down through your copy to
catch you major points. If that tells her this really IS
something she wants to consider, she'll go back to the top and
read the whole page carefully.
We've found that most people read the headline, the first few
paragraphs, then skip down to the next several paragraphs that
include a bold font. Highlight your key benefits and features for
quick reading.
Most of your sales will come from the 17% or so who decide right
away that they want to buy the product and don't particularly
care about all the details. You might want to put order links at
the top, middle, and end of the page, to cater to those
customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Easy PR With Radio
by Kevin Nunley
http://DrNunley.com
Some of the easiest PR to get is from radio. Radio stations
usually make up more than half of the contacts list in any media
guide. There are thousands of stations in the US and Canada
looking for interesting, topical, and entertaining guests.
While radio has a huge reach, they get a fraction of the
advertising pie--daily newspapers get 80% in most markets.
Stations have few staff, yet must come up with local programming
around the clock.
News/talk stations and shows are particularly pressed to get
guests. Any local talk show host will tell you it's murder trying
to do a show entirely from listener call-ins.
There are two approaches to getting on the air:
* Go the formal route. Call the station, talk with the host or
producer, tell why you would be dynamite for their audience. Then
show up with your bio and Q&A in hand.
* Or be more informal. Simply call in when you feel you have
something worthwhile to add. It's not unheard of to show up at
the studio bearing free food.
I was a radio morning DJ for many years and would praise the gods
when someone interesting would call or show up to lighten the
load.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
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This newsletter is sent weekly ONLY to those who have asked for
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We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywritng service, drnunley.com, getting on radio, Kevin Nunley PR expert, long sales letter, radio pr, website letter
