DrNunley's Marketing Tips ezine
Wednesday, April 10, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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Sell With Photos Online
by Kevin Nunley
http://DrNunley.com
Recently I found an interesting piece of real estate on the Web.
I emailed the realtor to find out more about it. When he learned
I was interested, he used a digital camera to take photos of the
property. He then put them up on a web page with my name on it.
The whole process probably only took him a few minutes, yet he
was able to provide a CUSTOMIZED advertising page directed to my
specific interests. That is targeted marketing at its most
powerful.
Pictures are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a sale if
your marketing materials include photos.
Try the personalized photo page approach for customers who can't
view your product in person. Place a short descriptive caption
under each photo.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Simple Circulars Trump Brochures
by Kevin Nunley
http://DrNunley.com
One of the problems with brochures is they're often expensive to
print and they are usually out of date long before you give them
all away.
A one-sheet or circular can be the answer. Rather than spreading
your info out over 6 panels of a brochure, put it all on a single
sheet of paper. Print on both front and back if you like.
One-sheets are easy to produce, cheap, and no big sweat to throw
them out when they are outdated. Put a big headline in at least
14 point bold print at the top. Include a benefit for the
customer in your headline.
Keep sentences and paragraphs short with frequent sub-headings.
This lets a hurried prospect scan through the most important
details of your offer. Spice up your page with a simple graphic.
If you have a LOT of information, think about putting it into a
booklet. Booklets are considered to be more valuable and carry
prestige. People will toss a 12 page sales letter, but they are
likely to save a brochure.
Check out the handy ClickBook at BlueSquirrel.com. It turns any
group of pages into a ready-to-staple booklet.
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PLUS, I'm now getting your release guaranteed on nearly 100 major
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etc. See my famous PR deal at http://drnunley.com/release.htm
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: brochure design, copywriting services, flyer tips, Kevin Nunley PR expert, one sheet marketing
