DrNunley's Marketing Tips ezine
Wednesday, April 10, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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Sell With Photos Online
by Kevin Nunley
http://DrNunley.com
Recently I found an interesting piece of real estate on the Web.
I emailed the realtor to find out more about it. When he learned
I was interested, he used a digital camera to take photos of the
property. He then put them up on a web page with my name on it.
The whole process probably only took him a few minutes, yet he
was able to provide a CUSTOMIZED advertising page directed to my
specific interests. That is targeted marketing at its most
powerful.
Pictures are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a sale if
your marketing materials include photos.
Try the personalized photo page approach for customers who can't
view your product in person. Place a short descriptive caption
under each photo.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Simple Circulars Trump Brochures
by Kevin Nunley
http://DrNunley.com
One of the problems with brochures is they're often expensive to
print and they are usually out of date long before you give them
all away.
A one-sheet or circular can be the answer. Rather than spreading
your info out over 6 panels of a brochure, put it all on a single
sheet of paper. Print on both front and back if you like.
One-sheets are easy to produce, cheap, and no big sweat to throw
them out when they are outdated. Put a big headline in at least
14 point bold print at the top. Include a benefit for the
customer in your headline.
Keep sentences and paragraphs short with frequent sub-headings.
This lets a hurried prospect scan through the most important
details of your offer. Spice up your page with a simple graphic.
If you have a LOT of information, think about putting it into a
booklet. Booklets are considered to be more valuable and carry
prestige. People will toss a 12 page sales letter, but they are
likely to save a brochure.
Check out the handy ClickBook at BlueSquirrel.com. It turns any
group of pages into a ready-to-staple booklet.
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noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: brochure design, copywriting services, flyer tips, Kevin Nunley PR expert, one sheet marketing
Tuesday, November 06, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Filtering your email? Be sure to put us on your approved
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Read this ezine online at http://drnunley.blogspot.com/
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Replace Your Business Card With a One Sheet
by Kevin Nunley
http://DrNuney.com
The problem with business cards is they generally don't give
enough information about your business. They only have room
for
your most basic contact info and maybe a slogan line about
what
you do.
A business card can't list your hottest services, your
latest
products, your upcoming bargains, or your philosophy on
customer
service.
These are often the factors that turn a meeting into a sale.
Instead of handing out cards (or in ADDITION to handing out
cards), pass out a one sheet. This is exactly what it sounds
like, a single sheet of 8x11 paper printed on one or both
sides
listing all the benefits I mentioned above.
Start your one sheet off with a headline at the top touting
your
most impressive and popular benefit. What is it you provide
that
customers almost always go for? Next include a sub heading
that
explains your business a little more.
Follow that with a graphic (your photo, a picture of your
building, etc.) and a pack of bulleted features/benefits.
Also
include testimonials from satisfied customers or recognized
experts in your field.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Convert Business Language into People Language
by Kevin Nunley
http://DrNunley.com
Jargon tends to creep into our language no matter what
business
we're in. When I meet with teachers at my kid's parent
conference, they use a lot of terms and codes I don't
understand.
We tend to do the same thing in business. A letter or email
to a
customer can use business-speak phrases like "in our
considered
opinion" and "enclosed please find." Simplify
these into everyday
language: "we think" and "here is."
Often we use jargon and complex phrases in an effort to seem
smart, serious, professional, or give our ideas more weight.
While that may be a smart thing to do when communicating
with
other workers in your field, customers react best to
straight,
plain talk.
After you write something, try to speak the same ideas. If
you
are saying something you wouldn't say in normal spoken
conversation, change it to sound more natural.
This ability to put even complex ideas into everyday
language is
the hallmark of many successful politicians. They know their
careers depend on helping voters connect with their ideas.
Now here's a plug for me. You need a quality press release
to get
noticed by media and their massive audiences. I can write
your
release for just $99. With that you get my more than 35
years of
media experience -- knowing exactly what editors want and
the
best ways to present your business, product, service, or
idea.
See my famous PR deal at http://kevinnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
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********************************************
This newsletter is sent weekly ONLY to those who have asked
for
it (readers, friends, clients, and a few
competitors).
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: business card marketing, copywriting services, Kevin Nunley PR expert, marketing company, one sheet, one sheet marketing
