DrNunley's Marketing Tips ezine
Tuesday, April 02, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
The 10-30-60 Marketing Rule
by Kevin Nunley
http://DrNunley.com
People often want to know how much they should spend on
marketing. There is no standard answer, but we do have some good
rules of thumb we can use.
The 10-30-60 Marketing Rule says to spend 10 percent of your ad
budget on untargeted marketing. Your ads should be aimed at
everyone. The idea is to do a broad sweep across the public to
find a few people who will become interested prospects.
Spend 30 percent of your budget on interested prospects. This is
targeted advertising to specific opt-in lists, postcards to
certain people in your industry, and mailings to people who have
called or emailed for more information.
Finally, spend 60 percent on current and previous customers.
People who have already bought from you are by far the most
likely to buy again.
One of the Net's biggest problems right now is there are so many
people who are jumping on that it is easy to forget to market to
our past customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
More Effective Radio Commercials
by Kevin Nunley
http://DrNunley.com
Radio is one of the most affordable big media you can get. It has
long been a friend to small business.
Michael Patterson, sales manager at WPST and WNJO in New Jersey,
recently wrote with some tips to make your radio ads more
effective.
He stresses each business must find a focus they are great at and
emphasize it.. The second aspect is frequency. "A business must
find a medium and dominate it. Make it so that whenever a viewer,
reader or listener is in the medium, they get the message,"
Patterson says.
He believes advertising does not create a need, it only answers
the desire or need. Your ad has to be there when the listener
feels the need.
You don't always have to reach the actual decision maker.
Instead, an effective ad can reach friends, family and co-workers
with the message that will work its way to the boss.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
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I'll write your 50 word classified ad for just 5 bucks:
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: 10-30-60 marketing rule, best radio ads, radio ads, radio advertising
Tuesday, February 26, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
"I'd Like To Help You Sell!"
by Kevn Nunley
http://DrNunley.com
Want to get a leader in your field involved with your business?
Offer to help them sell more of their product or service.
Read the biography of any magnate of industry and you will find
lots of cases where he or she was approached by an enthusiastic
person wanting to help them sell. In many cases, that person went
on to become a key executive, affiliate, or supplier, becoming
very wealthy in the process.
Helping other people sell their stuff is particularly easy on the
Internet. Find a great product or service that isn't being sold
widely. Get permission from the owner, then put up a web page or
send out an email promoting the product.
I have often let people informally resell my services on their
sites, charging whatever they please. They may have a niche
audience I can't reach or a special personality that helps them
sell better than most.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Promote Your Site Offline
by Kevin Nunley
http://DrNunley.com
This is a great time to advertise your web site with offline
media. Run a small display ad or classified ad on a consistent
basis in your local paper. Go nationwide and repeat your ad in
cities rich with the kinds of people who would buy from you.
Look for good deals on television ads in smaller towns, in
morning newscasts, and on cable. Radio can also give you great
deals on somewhat targeted audiences.
For both radio and TV, it helps if your URL is short and easy to
remember. Repeat it several times in the commercial, especially
at the end. Give the listener or viewer a good reason to look
your site up NOW before they forget the URL.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: affiliate marketing, affiliate selling, cheap cable tv ads, DrNunley, Kevin Nunley PR expert, offline marketing, radio advertising, selling
