DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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The 10-30-60 Marketing Rule

by Kevin Nunley
http://DrNunley.com

People often want to know how much they should spend on
marketing. There is no standard answer, but we do have some good
rules of thumb we can use.

The 10-30-60 Marketing Rule says to spend 10 percent of your ad
budget on untargeted marketing. Your ads should be aimed at
everyone. The idea is to do a broad sweep across the public to
find a few people who will become interested prospects.

Spend 30 percent of your budget on interested prospects. This is
targeted advertising to specific opt-in lists, postcards to
certain people in your industry, and mailings to people who have
called or emailed for more information.

Finally, spend 60 percent on current and previous customers.
People who have already bought from you are by far the most
likely to buy again.

One of the Net's biggest problems right now is there are so many
people who are jumping on that it is easy to forget to market to
our past customers.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

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More Effective Radio Commercials

by Kevin Nunley
http://DrNunley.com

Radio is one of the most affordable big media you can get. It has
long been a friend to small business.

Michael Patterson, sales manager at WPST and WNJO in New Jersey,
recently wrote with some tips to make your radio ads more
effective.

He stresses each business must find a focus they are great at and
emphasize it.. The second aspect is frequency. "A business must
find a medium and dominate it. Make it so that whenever a viewer,
reader or listener is in the medium, they get the message,"
Patterson says.

He believes advertising does not create a need, it only answers
the desire or need. Your ad has to be there when the listener
feels the need.

You don't always have to reach the actual decision maker.
Instead, an effective ad can reach friends, family and co-workers
with the message that will work its way to the boss.


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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: 10-30-60 marketing rule, best radio ads, radio ads, radio advertising

- posted by Kevin @ 10:12 AM