DrNunley's Marketing Tips ezine
Tuesday, October 02, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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Customers Buy More Than Your Products
by Kevin Nunley
http://DrNunley.com
Recently a supplier that I have used for a long time was
bought
out by another company. Even though the new organization
provides
the same service at the same price, I'm disappointed. I'll
miss
the friendly help the original owner provided.
Come to think of it, his personality and assistance was the
main
reason I was his customer. When I talked to several friends
who
also use the service, they said the same things.
This brings up a great point. Customers buy for a lot of
reasons
and most of them have nothing to do with the quality or
price of
your product or service.
Customers buy:
* Your personality
* Your service
* The way your store
or website looks
* Your philosophy
about life, business, or politics
* The way your store
smells
* Your efficiency
* Your reputation
among people they know
* Your location or
memorable web address
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Market With Your Order Form
by Kevin Nunley
http://DrNunley.com
Most customers have very busy lives and don't always
remember
what they did and where. When I worked in radio, we were
often
stunned to learn people often couldn't remember which
station
they won a prize from.
The same goes for customers. People may buy from you, then
forget
who they bought from just a few weeks later. That is a real
problem if you are depending on word of mouth (which you
should!).
Put your logo bright and bold on every one of your order
forms.
Make sure your name is stamped onto your customer's memory
at the
time of the sale.
Some smart business people turn their order form into a
brochure.
They include an ad and a full list of their products and
services. The order form is on the final page. The brochure
also
gives you space to include a coupon for the next purchase.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting service, Customers buy YOU, Kevin Nunley PR expert, marketing with order form, order form marketing, What makes customers buy, why customers buy
