DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

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Press Release Myths

by Kevin Nunley
http://DrNunley.com

There are a lot of experts telling you what and what not to do
with a press release. Most of it is excellent advice, but there
are a few insider tips they are missing.

Recently a PR expert wrote advising me to stop telling people to
use press releases. "The media is so busy that a press release is
the last thing they have time for," she said.

On the contrary, most media folks are constantly looking for good
stories and information. Most don't care how they get it. Even
though media gets too much mail, too many phone calls, and an
avalanche of email, they are always short of great stories.

Back when I did a radio show in San Francisco, a homeless guy
would tape his pencil-written essays to the front door of the
studio. Did I scan them for something I could use on the air? You
bet.

Another press release truism tells you not to call an editor and
ask if they received your press release. True, this is at the top
of many editors' pet peeve lists. However, nobody gets anywhere
in media without being persistent.

Media folks move up into prestigious organizations and high-
paying jobs by calling and emailing prospective bosses over and
over. Find a media pro with an impressive track record and you'll
likely find someone who is a real pest when shooting for a new
job.

Be persistent and be there when an editor, writer, producer, or
reporter finally decides they have a need for your story.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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DrNunley.com was one of many that was dark yesterday as part
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providing information on what you can do to protect your rights
on the Internet:
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https://www.google.com/landing/takeaction Five Million people
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Differences Between Marketing Products and Services

by Kevin Nunley
http://DrNunley.com

About once a week I hear from someone who says "you always write
about how to market a product, but not a service." A few days
later I'll get a note from someone else "you only write about
marketing a service."

The truth is, there isn't much difference between marketing a
product and marketing a service. In both cases your main
objective should be to convince people you have benefits they
really want and need.

Most sales are based on emotion. We buy because the offer makes
us feel more secure, less hurried, more relaxed, or just plain
excited.

It's common knowledge that putting a photo of a product in an ad
or on a web site increases sales. Services can also benefit from
having a picture.

A photo of the owner or person performing the service builds
customer confidence. Even a simple shot of hands at work can give
a prospect an image to connect with your service--an important
mental step for many consumers.


See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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This newsletter is sent weekly ONLY to those who have asked for
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We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: copywriting services, marketing product service, press release myths, SOPA protest, writing services

- posted by Kevin @ 7:52 AM