DrNunley's Marketing Tips ezine
Tuesday, July 24, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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How Business Buyers Are Different From Consumers
by Kevin Nunley
http://DrNunley.com
Most of the advertising and marketing we see is directed
toward
consumers. Yet, much of the money spent around the world is
for
products and services purchased by businesses. For a very
long
time, business-to-business transactions made up the lion's
share
of Internet purchases.
Consumers don't necessarily NEED your product or service. If
money is tight or the customer isn't convinced they need it,
the
consumer can just as easily wait until next month or next
year to
make the purchase.
Businesses often NEED what you are selling right now. Their
immediate profits may depend on having it.
Businesses buyers are more knowledgeable. You will often be
selling to a manager or specialist who knows your industry
inside
and out.
Consumers are in a hurry and aren't always interested in
reading
long marketing copy. Business buyers generally appreciate
all the
information you can give them. Long copy is no problem.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
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What to Put in Your Autoresponders
by Kevn Nunley
http://DrNunley.com
Free autoresponders are everywhere. And we've all heard
about how
they are a powerful tool for giving you follow-up selling
with no
effort. After all, most customers won't buy the first time.
They
only buy when you remind them to buy
Try writing an information "article" to put in
your
autoresponder. I put article in quotations because it
doesn't
have to be anything like a regular article. One man does
well
with a series of top 10 lists. Top ten ways to get on search
engines; top ten ways to get visitors to your order form. It
could just as easily be Top Ten Ways to Improve The Look of
Your
Yard.
They key is to zero in on a specific, precise audience of
people
who are deeply interested in a particular issue.
Your autoresponder article can simply offer news about a new
project or service. Explain why you developed it, how it
works,
quote folks who are using it, what benefit it brings, and
how the
autoresponder reader can get a special deal.
Courses are also good. People love to get a seven lesson
course
on a popular topic. It can be delivered to them each day, or
every other day, or even once a week. This can keep you on
their
mind for days, weeks, even months--until the sale comes in.
See Kevin's affordable promotion packages and business
writing
deals at http://DrNunley.com. From ezine advertising, to a
press
release, to web copy that sells, get what you need fast.
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We're at:
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See you next week!
Kevin
Labels: autoresponders, b2b, b2c, copywriting services, followup messages, sales letters
