DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

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Tell About Your Failure

by Kevin Nunley
http://DrNunley.com

Who here can tell a story about how they tried and failed--
sometimes many times--before finally succeeding? Most of us have
stories like this. Your success story is one of the most powerful
marketing tools around.

Your success story doesn't have to be a big one, just a success
that average people can identify with. It could be about a
problem that dogged your business or workplace.

After a long search, you found a solution for the problem.

Especially on the Internet, "rags to riches" stories play
extremely well. Internet expert Jim Daniels is widely known for
the story of how he went from a frustrated middle manger to an
Internet mogul.

People identify with his early failed attempts at starting his
own business. They are encouraged by how he triumphed to earn a
good living online.

Customers and prospects love and remember these stories.

Tell your story in a bio, press release, or an "our story" page.
Show how you started with difficult odds, worked hard, took your
ups and downs, and finally achieved success.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
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Copyright Rules: Using Other Peoples' Stuff Without Getting Into
Trouble

by Kevin Nunley
http://DrNunley.com

I get a lot of questions about copyright law. I'm not an
attorney, so you'll have to take my information as general rules
of thumb designed for your entertainment (disclaimers usually go
something like that).

Copyright is designed to make sure the person who creates a form
of expression gets to keep the money that is earned selling it.
Articles, poems, speeches, and guitar licks can all be covered
under copyright law.

You don't have to register your work with the Copyright Office
(although that helps) and you don't have to put the "c" notice at
the bottom of your stuff (although that helps, too). If you can
show you created it, anybody who sells your work without your
permission has some answering to do.

Simply giving the creator credit isn't good enough. You have to
get their permission before making money off their work.

As a general rule, we have pretty relaxed copyright standards on
the Internet. I let anyone use my stuff for just about any
purpose as long as they don't tell people THEY wrote it.

See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
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We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: copyright guidlines, copyright law, copyright rules, write your bio

- posted by Kevin @ 10:54 AM