DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

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Super Charge Sales Copy With Bold, Underline, and a P.S.

by Kevin Nunley
http://DrNunley.com

People often ask me to improve their sales copy. Some are
surprised when I tell them there's nothing really wrong with
their copy, it just needs re-formatting to spice it up and make
its message clearer.

In most cases, I tell them to add bold, underline, and use a P.S.
Here's why these simple additions can bring sales letters to
life.

Most people read in a big hurry and don't take time to put all
the emphasis in the right places. They may skip over the most
exciting, crucial part of your offer. You can dramatically point
out the benefits and features that will really sell the deal by
using bold and underline. I alternate the two using bold in some
places, underlining a word or phrase in other places.

Use bold and underline so a reader can skim down your page and
pick up the most important points. Often you can do the same
thing with red font or a yellow highlight behind your words.

Also include a P.S. Why? Studies show 60% of people reading
printed copy read a P.S. before they read the rest of the letter.
While this doesn't work nearly as well for web copy, a P.S. is
still a good idea. Use your P.S. to re-state your offer.

Include a contact number, email address, or web site url.

Don't be afraid to enthusiastically hype your offer. Enthusiasm
sells big these days.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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Email Your Press Release--Get FREE Publicity From BIG Media

by Kevin Nunley
http://DrNunley.com

The media thrives on press releases. Over half of the news you
read in business publications comes from press releases sent to
them by businesses and organizations.

Media is more competitive than ever. TV stations, radio,
newspapers, and networks have all had to scale back and tighten
budgets. This means they rely more than ever on the good stories
YOU send them. A newsworthy press release can pull in lots of
FREE media coverage for your business.

Make sure your story is something the media audience will be
interested in.

Editors hate getting a release that is really an ad disguised as
a release. For press release format, check out the sample
releases at DrNunley.com.

Send your release to media via email. Almost everyone in media
uses email. There are several very good email release services
that have long lists of media contacts.

Almost all media have websites. Search Google to find media
contact information.

See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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This newsletter is sent weekly ONLY to those who have asked for
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We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: copywriting services, email press release, sales copy tips

- posted by Kevin @ 6:39 AM