DrNunley's Marketing Tips ezine
Tuesday, May 31, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Read this ezine online at http://drnunley.blogspot.com/
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Have You Got a Meta Tag?
It's your no-cost ad on major search engines
by Kevin Nunley
http://DrNunley.com
Meta tag descriptions can serve as your free ad on major search
engines. Instead of Google picking some text off your site to
accompany your link, your meta tag description will be displayed
exactly the way you wrote it.
Instead of your search engine description being "we saw a lot of
customers on our latest trip.."
...your description will be "Joe Jones, antique expert and
appraiser. Find out exactly what your stuff is worth. 555-1212."
You can't see a meta tag while looking at your page. It is a
simple code in the HTML behind your page.
Your Meta Tag goes near the top of your page's html between the
head tags. Click the right mouse key (for PC users)
on any good web page, then choose "view source," and you will see
the HTML code.
Here's a trick. Go to a site like yours that ranks tops on search
engines. See which keywords they are using in their Meta Tag.
Work some of their good ideas into your own Meta Tag.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
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I asked last week "Does anyone know what happened to Bill Platt
of PhantomWriters?" I heard from several people who said the
well known article distributor didn't seem to be answering
email, checking his phone messages, or distributing articles
any more.
One reader of this newsletter eventually contacted Bill and
learned he hit a rough patch in life and hasn't distributed
articles since last year. Bill said he would refund everyone's
money and distribute their articles for free.
I spent $200 on Bill Platt's service Jan 1 but no articles
were distributed. I didn't receive answers to my many emails
and phone calls, and certainly no refund.
This sad story reminds us all what hard times can do to
otherwise successful businesses. When sales are slow it's
tempting to walk away from the business and focus on more
productive projects.
In those cases, please take down your order page. Accepting
orders and ignoring them while banking the funds is theft.
It's a dishonest act that destroys customer confidence and
hurts us all.
Meanwhile, I hope Bill gets back on his feet and resumes his
fine service. We need him.
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See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
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Win The Battle But Lose the War?
by Kevin Nunley
http://DrNunley.com
Got a customer who is driving you nuts? It pays to stop a moment
and consider alternatives before you tell them to get lost. Often
what feels best at the moment is not the best for business in the
long run.
Consider Macy's, a local grocery chain, who took a strong law-
and-order approach to store policies. They harshly prosecuted
even young children who ran afoul of regulations. It felt good at
the time, but lots of angry customers started staying away.
You've probably experienced an irrate customer who came to your
store or web site with a skewed point of view, causing them to
misinterpret everything you said and wrote. Your best intentions
can be turned up-side-down. It's tempting to lash back at them
tit for tat.
Unfortunately, bad news travels fast. Angry customers tell lots
of friends and their unflattering view of your business can get
around. You can stop bad word-of-mouth by dishing out kindness
and understanding (even if you have to force the sentiment just a
bit). Look for ways to make your policies and marketing materials
easier to understand even for the person who is looking at you
from the worst possible point of view.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
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DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: Bill Platt, meta discripton, phatomwriters.com, search engine marketing
