DrNunley's Marketing Tips ezine
Tuesday, January 10, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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Prospecting in Chat Rooms, Discussion Boards, and Other Social
Media
by Kevin Nunley
http://DrNunley.com
Recently I asked Kevin Ammons how he built his massive downline
of 1,000 people. Kevin told me he did it almost entirely in chat
rooms on AOL.
I've heard others say this, too. One man told me getting new
customers this way is "like shooting fish in a barrel."
Kevin says the key is to first develop a friendly relationship
with prospects. You have to use the soft sell approach.
"People in general do not like being 'sold,' especially from
someone online they've never met. Though they can see you in chat
rooms, read your website, view posts on a bulletin board, you
will need to build a reputation with them."
Chat rooms, discussion boards, and other social media sites can
also serve as a great training tool for new distributors. "They
can watch the conversations that take place so they can duplicate
it in their own chat rooms," Kevin says.
It is important to appear in the chat room at the same time every
day or several days per week. Let visitors know what your chat
room schedule is. You can become the resident expert visitors and
regulars turn to.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
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Explore The Hunger
by Kevin Nunley
http://DrNunley.com
You've heard the advice sell the sizzle not the steak? Kent
Schrader says to take it a step further.
"Don't sell the steak. Don't even sell the sizzle. Explore the
HUNGER! " Kent says. Find where the customer is hurting and solve
that hurt.
Kent illustrates it like this: "If someone calls me at 3:00 in
the morning to tell me that because I am such a good friend, they
are giving me FOUR new tires, and they are letting me know the
tires are now in my driveway, I'd probably say 'thanks' but then
I'd be thinking, 'why the heck did he call at 3:00 am' before
drifting back to sleep."
"On the other hand, if the same friend called me to say he just
drove by and saw someone taking ONE of the tires off my car, I'd
probably thank him profusely, leap out of bed, and run to the
window before calling the police."
Most folks are motivated a lot more by a pressing problem or fear
of loss than by the chance for gain. Make your marketing explore
the customer's frustration and pain.
Have your product or service be the cure.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
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We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: chat room marketing, copywriting services, hunger marketing, sizzle marketing, social media marketing
