DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

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Read this ezine online at http://drnunley.blogspot.com/
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Make Your Web Site Deeper

by Kevin Nunley
http://DrNunley.com

Nielsen, the famous media ratings company, recently told us there
has been a big change in the way people browse the Net.

In recent months people are surfing far fewer sites, but spending
a lot more time on the sites they visit. You may have noticed
this change in your own Internet use. I've seen it in mine.

Instead of finding big lists of web sites and hopping from one to
another, I have a small list of favorites I visit often and
explore extensively.

This may mean you need to design your web site in a different
way. Add more content, more levels, and with additional detail.
If someone wants to spend 20 minutes on your site, is there
enough to keep them busy?

Frankly, this change in how customers use the web can be a very
good thing. It is hard to make a sale when people are intent on
getting to the next site. More time spent on your site means more
of a commitment to buy.

It also means fewer sales abandoned at the shopping cart.
Prospects don't want to walk away empty-handed after spending a
big chunk of their valuable time studying your site.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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Three Letter Autoresponder Follow-up

by Kevin Nunley
http://DrNunley.com

A woman told me this week, "Your advertising is wasted if you
don't follow-up on your leads." Her solution is to use a multiple
autoresponder that sends her prospects a new sales message very
few days.

People need to see your ad message several times before they buy.
Those who buy on the first ad have already made up their mind
after seeing someone else's ad. Yours had the good fortune of
reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple
autoresponder. There are a number of places to get these
autoresponders free (fastfacts.net, getresponse.com,
smartbotpro.com) and others who sell up-graded service at low
cost.

Make your first letter briefly present your offer. It should be
designed to get attention and bring in those who tend to quickly
make up their minds to buy.

Your second sales letter should arrive the next day. Make it
longer and filled with details. About 70 percent of consumers are
folks who need ALL the details before they will purchase. List
your features and connect them with the benefit your customer
will get from those features.

Your third sales letter should be scheduled to arrive several
days later. Start with "Successful people are busy. I know you
probably saw my earlier messages, considered them, but haven't
yet had time to respond."

Then give them another rundown on your offer. Bring in a fresh
angle so it doesn't seem like they are reading the same letter
they saw a few days ago.

More than three sales letters tend to get ignored. If you want to
send more, have your fourth and fifth letters arrive weeks or
months later. Scheduling a new letter to arrive every month can
catch a prospect when they're ready to buy.

See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: 3 autoresponder messages, autoresponder strategy, copywriting services, website design, website optimization

- posted by Kevin @ 8:04 AM