All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Handling Rejection
by Kevin Nunley
http://DrNunley.com
No matter what you sell, dealing with rejection is part of the
job. Some people are better at it than others. For those of us
who work on the Net, rejection wears soft shoes (if your ad
doesn't work you don't get hits to your site...a lot easier than
having an angry prospect close the door on your foot.)
I know a guy who relishes the thought of selling ads door to
door. "Rejection" isn't in his vocabulary.
Here are some steps for handling rejection:
* Listen attentively to the prospect's objection. Keep in mind
that they are giving you valuable information. They are telling
you why they don't want to buy. This points out ways you can give
the prospect more information. More often than not, an objection
is really just a request for more information.
* Repeat the objection back to the prospect. Say, "Now, if I
understand you correctly, you feel that the product may not work
as well as we claim." Here's a great chance for you to whip out
more points like statistical data or testimonials from satisfied
customers.
* Once you have answered the prospect's objection, change the
subject slightly. This is the stock-in-trade of politicians (who,
after all, are in the business of selling, too). It allows you to
get the prospect onto a more important subject, one that will
lead to a sale.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Put Your Offer Near The Beginning
by Kevin Nunley
http://DrNunley.com
Ever get a sales letter or email that you can tell is selling
something, but you have to read most of the letter to find out
what they're selling? If you read all the way to the end you are
one of the few. Most people lose interest after the first few
paragraphs.
Increase the effectiveness of your sales copy by putting your
offer near the beginning. Tell people what you are selling, why
they need it, and (in most cases) what it costs.
Prospects should have a good general grasp of your offer by the
second or third paragraph.
This strategy not only works for sales letters but also for radio
and TV commercials, even for voice mail messages.
Feel free to take several pages to go through your entire offer.
Long sales copy can be very effective and certainly has its
place. Briefly outline your offer near the beginning, then come
back to it in more detail later on in the copy.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
CREATING 100 MILLIONAIRES BY 2012! Our goal is in reach!
Simple, duplicated biz includes EVERYTHING you need to make
$$$. Mentoring by community of entrepreneurs. 180 countries,
50+ languages, 1 goal! http://www.wealthfromhome.biz
GROW YOUR SALES with expert Lead Generation, Outsourced Selling,
and Professional Follow-up and Customer Service. TeleArk is your
full service Sales Process Outsourcing (SPO) provider. "We make
the calls so you don't have to." Use TeleArk's Trade Show Boost
to keep your next trade show booth, seminar, webinar busy with hot
prospects and sales. Visit us at http://www.TeleArk.com
or call (425) 406-3398.
FREE! Create HUGE INCOME, get started in just minutes! You'll learn
how to create TWO surefire streams of income that will fill
your pockets with cash and bring YOU the good life. I personally
built a massive Network Marketing empire and can attest this
course is exactly the fully-automated system YOU need to earn
Six Figures this year. Get it FREE http://RoyBabineaux.com
THE MOST OVER THE TOP Business Opportunity Ever Created!
I give you your own original website and domain name.
You get a complete AUTOMATED prospecting and selling system.
Your site is promoted on search engines, on social networking
sites, and with video promotion. Never have so many top
marketing tools been included FREE!
See the business at http://BuddyInsider.com
ENJOY CYCLING at its finest in South Western FRANCE! Our NEW Training
Camps and Guided Tours take you through some of Europe's most
spectacular scenery -- seaside dunes, dense forest, fascinating Basque
country, and along the slopes of the majestic Pyrenees mountains.
Beautiful warm weather, friendly people. Stay in historic Villa Souvenir
among English speakers within earshot of the Atlantic waves. See our
highly Affordable Cycling Packages:
www.CycleTrainingFrance.com
DOUBLE, TRIPLE, QUADRUPLE Your Sales Daily! My amazing source of
NON STOP HOT LEADS makes anyone's Sales go through the roof! Earn
$3,000, $5,000, $8,000 PER MONTH! Fool-proof NEW System is
perfect for start-ups, affiliates, home business, or ANY business
that needs MORE LEADS NOW! Completely automated. Takes just
seconds to get started: http://GREATHOTLEADS.COM
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How Many "Pass-Alongs" Do You Have?
by Kevin Nunley
http://DrNunley.com
Some magazines like to tell you the number of Pass Along readers
they have. These are people who read their magazine after it is
passed to them by the person who bought it. Some old magazines
sitting in doctor's offices have an extremely high pass along
rate.
The pass along phenomenon is even more important to email
publications. No telling how many people will read this tip, then
quickly and simply forward it to a friend or associate. The Joke
of the Day newsletter has a pass along audience that is at least
as big as their subscriber list (everybody wants to pass along a
good joke).
This same principle works for any kind of marketing. People who
respond to your radio commercial may not have heard the actual
commercial. It could have been a family member or friend who
heard it, then told your customer about it.
Factor in the pass along rate when you consider how your
marketing will work. For example, the cable TV audience in the
wee hours of the morning isn't nearly as large as the prime time
audience, but there are a lot of night owls watching who will
tell others about your commercial. The cheap late night
commercials turn out to have greater value due to their pass
along rate.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Using Other People's Articles
by Kevin Nunley
http://DrNunley.com
When is it OK to use another person's articles? Do you have to
ask permission first? Do you have to give the author credit when
you talk about their ideas?
Sharing interesting articles with customers and others in your
business is a great way to market. Everybody likes to do business
with someone who seems plugged in to the latest ideas.
US Copyright law (most countries have similar rules) is a bit
vague on what is and is not OK. In general, you can't reprint
somebody's article without permission--especially if you are
selling the reprint. Most writers are more than happy to let you
use their stuff if you promise to run their contact info along
with the article. If the article appears in a magazine or
newspaper, its best to call the Re-Print Rights department and
ask what they charge for reprints. Most have very low rates.
Some authors, like me, have a long history of giving their
articles away to anyone who asks and never taking action in cases
where people use articles without asking. We wouldn't have a lot
to stand on in court (so feel free to use my articles on your
website and in your newsletter--hint, hint.).
An article does not have to carry a copyright notice to be
covered under copyright law. If the author created the article
and can prove they created it, they are covered by the law.
For good explanations of copyright law by real lawyers, check the
terrific "Law Dictionary" at http://www.nolo.com/. It's written
for non-lawyers.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
CREATING 100 MILLIONAIRES BY 2012! Our goal is in reach!
Simple, duplicated biz includes EVERYTHING you need to make
$$$. Mentoring by community of entrepreneurs. 180 countries,
50+ languages, 1 goal! http://www.wealthfromhome.biz
GROW YOUR SALES with expert Lead Generation, Outsourced Selling,
and Professional Follow-up and Customer Service. TeleArk is your
full service Sales Process Outsourcing (SPO) provider. "We make
the calls so you don't have to." Use TeleArk's Trade Show Boost
to keep your next trade show booth, seminar, webinar busy with hot
prospects and sales. Visit us at http://www.TeleArk.com
or call (425) 406-3398.
FREE! Create HUGE INCOME, get started in just minutes! You'll learn
how to create TWO surefire streams of income that will fill
your pockets with cash and bring YOU the good life. I personally
built a massive Network Marketing empire and can attest this
course is exactly the fully-automated system YOU need to earn
Six Figures this year. Get it FREE http://RoyBabineaux.com
THE MOST OVER THE TOP Business Opportunity Ever Created!
I give you your own original website and domain name.
You get a complete AUTOMATED prospecting and selling system.
Your site is promoted on search engines, on social networking
sites, and with video promotion. Never have so many top
marketing tools been included FREE!
See the business at http://BuddyInsider.com
ENJOY CYCLING at its finest in South Western FRANCE! Our NEW Training
Camps and Guided Tours take you through some of Europe's most
spectacular scenery -- seaside dunes, dense forest, fascinating Basque
country, and along the slopes of the majestic Pyrenees mountains.
Beautiful warm weather, friendly people. Stay in historic Villa Souvenir
among English speakers within earshot of the Atlantic waves. See our
highly Affordable Cycling Packages:
www.CycleTrainingFrance.com
DOUBLE, TRIPLE, QUADRUPLE Your Sales Daily! My amazing source of
NON STOP HOT LEADS makes anyone's Sales go through the roof! Earn
$3,000, $5,000, $8,000 PER MONTH! Fool-proof NEW System is
perfect for start-ups, affiliates, home business, or ANY business
that needs MORE LEADS NOW! Completely automated. Takes just
seconds to get started: http://GREATHOTLEADS.COM
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: article marketing, drnunley.com, kevin nunley, pass-alongs, using articles
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Don't Give Up Too Soon
by Kevin Nunley
http://DrNunley.com
There is a time to stay the course, keep your chin up, and keep
plugging. There are also times when you have to face the
realization that a business idea just isn't gong to work.
You have to give up.
Unfortunately, there is plenty of evidence that we often give up
too soon. It takes time, sometimes lots of time, before a
business idea can take root and start to turn real sales. Big
businesses often figure they won't make a profit for the first
few years. Although most small businesses don't have that luxury,
success may still take many months to come.
The other day I was searching for info. Several search engines
listed one site high. The site was a simple, home-made page on a
free space. It hadn't been updated in years. At the top was a
note from the owner, "I have enjoyed doing this site but I'm not
getting anywhere with this and will have to give it up." It was
dated June of 1997.
Sometime after the owner gave up, the business started to cook.
At the bottom of the page the counter listed over three million
visitors! This long forgotten project has been pulling hits like
crazy. Could you make money off three million visitors? The owner
had given up too soon.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Track Your Sales
by Kevin Nunley
http://DrNunley.com
How do you keep from wasting ad dollars? How do you make sure
your ads pull in qualified buyers who will make good customers?
Test, test, test and Track, track, track.
Savvy business folks have come up with all kinds of clever ways
to track which of their ads pull in customers. They find
marketing tools that look like they will work, then they try them
and test them.
There are a number of fine services that give you a tracking
link to use in your ads. I'm going to go against the grain on
this and say I'm not a huge fan of these modern tracking methods.
They give you long complicated links that make customers wary
of what may actually be going on.
Instead, here are some low-tech tracking methods that work
well for small business.
Let's say you put a small ad in your local newspaper. You can
have people call your number and ask for extension "463." The
phoney extension number tells you where the person saw your ad.
Mail order can work similarly. Have responses mailed to "dept.
463" to tell you which publication ran the ad.
Internet entrepreneurs do similar things. They include an email
address like info21@yoursite.com, or send shoppers to a URL like
www.yoursite.com/publication4. You can check your website stats
to find out how many of your hits are coming from the ad you ran
in publication 4.
The ability to track visitors and sales is probably the Net's
greatest advantage and one that has already become highly
sophisticated. But you don't need to make tracking complicated.
Use the simple methods above to get better results for your
ads.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
FREE! Create HUGE INCOME, get started in just minutes! You'll learn
how to create TWO surefire streams of income that will fill
your pockets with cash and bring YOU the good life. I personally
built a massive Network Marketing empire and can attest this
course is exactly the fully-automated system YOU need to earn
Six Figures this year. Get it FREE http://RoyBabineaux.com
THE MOST OVER THE TOP Business Opportunity Ever Created!
I give you your own original website and domain name.
You get a complete AUTOMATED prospecting and selling system.
Your site is promoted on search engines, on social networking
sites, and with video promotion. Never have so many top
marketing tools been included FREE!
See the business at http://BuddyInsider.com
ENJOY CYCLING at its finest in South Western FRANCE! Our NEW Training
Camps and Guided Tours take you through some of Europe's most
spectacular scenery -- seaside dunes, dense forest, fascinating Basque
country, and along the slopes of the majestic Pyrenees mountains.
Beautiful warm weather, friendly people. Stay in historic Villa Souvenir
among English speakers within earshot of the Atlantic waves. See our
highly Affordable Cycling Packages:
www.CycleTrainingFrance.com
DOUBLE, TRIPLE, QUADRUPLE Your Sales Daily! My amazing source of
NON STOP HOT LEADS makes anyone's Sales go through the roof! Earn
$3,000, $5,000, $8,000 PER MONTH! Fool-proof NEW System is
perfect for start-ups, affiliates, home business, or ANY business
that needs MORE LEADS NOW! Completely automated. Takes just
seconds to get started: http://GREATHOTLEADS.COM
FREE E-BOOK DOWNLOAD - Get 7 of the hottest, most helpful ebooks
ever written! Everything YOU need to Make SIX FIGURES online:
SEO, Affiliate Income, Joint Venture Secrets and many more.
Thousands of others have paid big money for these Best Seller
ebooks. But I'm going to give ALL of them to YOU FREE. No fine
print, no catch. DOWNLOAD FREE: http://eMarketingProfit.com
Online Dating for Women 25 to 34 years-old. http://Close2Love.com
gives you instant access to our HUGE Community of 5 Million
interesting members. Extensive profile info and photos. Quickly
search millions for precise personality, looks, career status,
and more. Find YOUR perfect match and have the time of your life.
See for yourself at http://www.Close2Love.com .
Visit uso on Facebook: http://www.facebook.com/close2lovedating
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Don't Hide the Good Stuff
by Kevin Nunley
http://DrNunley.com
One of the most common ways people lose sales is by hiding the
good stuff. I think we all tend to do this. In an effort to keep
the opening page of our website looking clean and attractive, we
put the things we sell on inner pages where it is actually harder
to find.
Many sites start you off with an opening page that is one big
eye-popping graphic. Then you click to the "real" main page. You
choose a general product category and click to a menu page. From
there you chose the product you want and click to its individual
page.
Did you count the clicks? The product is four levels deep into
the website. Each time someone has to click to a new page, they
have to wait. Depending on the speed of the prospect's isp,
computer, your server, and other conditions, all those clicks
can take time, patience, and effort. Most folks won't wait that
long.
Increase sales by moving important money-makers to the first or
second level of your site. Put the good stuff right up front.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Calling to Get an Appointment
by Kevin Nunley
http://DrNunley.com
Does your business require you to call prospects to get an
appointment? Face-to-face meetings are rated as the number one
way to make sales. A phone call is often the best way to get the
meeting you want.
Here's a simple four step formula for getting an appointment.
1. Call the prospect, greet them, and introduce yourself.
2. Let them know you are grateful to them for taking time to talk
to you and consider your information.
3. Get right to the heart of what you can do for the prospect.
Practice putting your main purpose and benefit into a single
sentence or series of short sentences.
4. Ask for the appointment. Come right out and ask....then wait
for a response before you say anything else.
5. Thank the prospect both by phone and by mail or email. This
final point is a nice touch that few do and prospects really
appreciate.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
ENJOY CYCLING at its finest in South Western FRANCE! Our NEW Training
Camps and Guided Tours take you through some of Europe's most
spectacular scenery -- seaside dunes, dense forest, fascinating Basque
country, and along the slopes of the majestic Pyrenees mountains.
Beautiful warm weather, friendly people. Stay in historic Villa Souvenir
among English speakers within earshot of the Atlantic waves. See our
highly Affordable Cycling Packages:
www.CycleTrainingFrance.com
DOUBLE, TRIPLE, QUADRUPLE Your Sales Daily! My amazing source of
NON STOP HOT LEADS makes anyone's Sales go through the roof! Earn
$3,000, $5,000, $8,000 PER MONTH! Fool-proof NEW System is
perfect for start-ups, affiliates, home business, or ANY business
that needs MORE LEADS NOW! Completely automated. Takes just
seconds to get started: http://GREATHOTLEADS.COM
FREE E-BOOK DOWNLOAD - Get 7 of the hottest, most helpful ebooks
ever written! Everything YOU need to Make SIX FIGURES online:
SEO, Affiliate Income, Joint Venture Secrets and many more.
Thousands of others have paid big money for these Best Seller
ebooks. But I'm going to give ALL of them to YOU FREE. No fine
print, no catch. DOWNLOAD FREE: http://eMarketingProfit.com
Online Dating for Women 25 to 34 years-old. http://Close2Love.com
gives you instant access to our HUGE Community of 5 Million
interesting members. Extensive profile info and photos. Quickly
search millions for precise personality, looks, career status,
and more. Find YOUR perfect match and have the time of your life.
See for yourself at http://www.Close2Love.com .
Visit uso on Facebook: http://www.facebook.com/close2lovedating
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
