All new articles! Forward this issue to a friend.
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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

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How Many "Pass-Alongs" Do You Have?

by Kevin Nunley
http://DrNunley.com

Some magazines like to tell you the number of Pass Along readers
they have. These are people who read their magazine after it is
passed to them by the person who bought it. Some old magazines
sitting in doctor's offices have an extremely high pass along
rate.

The pass along phenomenon is even more important to email
publications. No telling how many people will read this tip, then
quickly and simply forward it to a friend or associate. The Joke
of the Day newsletter has a pass along audience that is at least
as big as their subscriber list (everybody wants to pass along a
good joke).

This same principle works for any kind of marketing. People who
respond to your radio commercial may not have heard the actual
commercial. It could have been a family member or friend who
heard it, then told your customer about it.

Factor in the pass along rate when you consider how your
marketing will work. For example, the cable TV audience in the
wee hours of the morning isn't nearly as large as the prime time
audience, but there are a lot of night owls watching who will
tell others about your commercial. The cheap late night
commercials turn out to have greater value due to their pass
along rate.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
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Using Other People's Articles

by Kevin Nunley
http://DrNunley.com

When is it OK to use another person's articles? Do you have to
ask permission first? Do you have to give the author credit when
you talk about their ideas?

Sharing interesting articles with customers and others in your
business is a great way to market. Everybody likes to do business
with someone who seems plugged in to the latest ideas.

US Copyright law (most countries have similar rules) is a bit
vague on what is and is not OK. In general, you can't reprint
somebody's article without permission--especially if you are
selling the reprint. Most writers are more than happy to let you
use their stuff if you promise to run their contact info along
with the article. If the article appears in a magazine or
newspaper, its best to call the Re-Print Rights department and
ask what they charge for reprints. Most have very low rates.

Some authors, like me, have a long history of giving their
articles away to anyone who asks and never taking action in cases
where people use articles without asking. We wouldn't have a lot
to stand on in court (so feel free to use my articles on your
website and in your newsletter--hint, hint.).

An article does not have to carry a copyright notice to be
covered under copyright law. If the author created the article
and can prove they created it, they are covered by the law.

For good explanations of copyright law by real lawyers, check the
terrific "Law Dictionary" at http://www.nolo.com/. It's written
for non-lawyers.


See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
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We're at:
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See you next week!
Kevin

Labels: article marketing, drnunley.com, kevin nunley, pass-alongs, using articles

- posted by Kevin @ 12:41 PM