DrNunley's Marketing Tips ezine
Wednesday, March 28, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Make Videos of Customer Complaints
by Kevin Nunley
http://DrNunley.com
One of the main reasons firms have a hard time improving their
product or service is not everyone in the chain of production
gets to meet the customer.
The person who makes the chair isn't the same person who sells it
to customers. The person who designs the website isn't the same
person who takes comments from the customer.
One business solved this problem almost immediately by video
taping customer complaints. Sales people went into the field and
asked customers to point out problems on camera. Most customers
were flattered to be asked.
Everyone in the company got together with pizza for a session
watching the videos. When everyone in the group could see for
themselves where customers were having problems, quality shot up.
If your business is small, think how you might be able to use
this strategy to help your suppliers better understand your
customers' needs.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Your Print Newsletter
by Kevin Nunley
http://DrNunley.com
In this age when thousands of people publish their own email
newsletter for pennies, we tend to forget the power of an old-
fashioned print newsletter.
One consultant sends his newsletter printed on a large postcard.
He calls it the world's smallest newsletter. It gets attention
and he saves on postage.
A music store mails a one-sheet with music news, local events,
and deals on equipment. It keeps past customers coming back.
Although print promotion is much more expensive, it has
advantages. There is no such thing as spamming with print
newsletters. You can pick a key group of prospects and send your
newsletter every few months until you get their business.
Direct newsletter readers to your website or autoresponder for
more information and an opportunity to buy.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
EARN $1,000 CASH Extra Money THIS WEEK! Super hot product is
flying off the shelves -- sells itself. People LOVE it! Fully
Automated System does all the prospecting, selling, fulfillment,
and follow-up for you. NO selling, NO phone calls. Be like me and
just sit back and watch the $$$$$ flow in!
http://www.empowernetwork.com/norms11/
"Get $10 Free Money" CA$H IN A FLA$H! New Online Business
Is Raking In HUGE Profits! See Proof Of Payments! JSS-TRIPLER
Enables You To Quickly Get Paid By OTHER Members Worldwide!
Discover The Money Making Breakthrough Of The DECADE!
2% Compounded Daily! http://WWW.10DOLLARMIRACLEGIFT.COM
EXACT Steps to $500-$3500+ per Order! And how you can start TODAY
just by plugging in! FREE VIDEO shows you PROOF that this system
works for anyone. You'll learn the exact steps you'll need to
take to FINALLY make the money breakthrough you've been waiting
for.
* Simple steps ANYONE can do!
* No experience required!
* Full training provided!
* Work from anywhere!
* No cold calling!
* Proven, turn-key system!
* 100% automated!
The potential is HUGE, the money is AMAZING. You could make
$1,000s daily without the hassle other programs demand. Plug in,
follow the easy directions and start making money.It's that
simple.Watch the FREE SEMINAR now:
http://www.secretstolivewell.com/
BUT HURRY! MASSIVE BONUS expires at midnight!
GOING NUTS trying to make money with PPC and CPA? Our ingenious
computer system does all the work for you. Chooses keywords and
pours through thousands of PPC and CPA bidding options to find
the absolute MOST EFFECTIVE for you! Simply load your ad, set
your budget, and ADsVendor does the rest. Check it out NOW:
http://www.ADsVendor.com
Sell Tons of Anything! FREE course by America's Small Business
Marketing Expert Dan Kennedy shows you how. Learn where you can
find a non-stop supply of eager new customers who are super
hungry for whatever you sell. Doesn't matter if you own a small
business, are in MLM, Affiliate Marketing, online or off - this
works for ANY business to earn you Six Figures this year.
http://www.MarketingWithPurpose.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: customer complaints, paper newsletters, postcard newsletter, video complaints, writing services
Tuesday, March 20, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use More Stamps to Get Noticed
by Kevin Nunley
http://DrNunley.com
For years it was hard to get direct regular meail noticed. The
crush of junk mail meant most people were quick to toss sales
letters in the trash.
But recently with the rising cost of postage and frequent use of
email, regular direct mail is becoming more effective again.
Most prospects give your message a quick three second glance
before deciding whether to read further or drop your message in
the circular file.
Still, direct mail is one of the most reliable tried-and-true
strategies in the marketing arsenal. Get more attention for your
sales letter by including several stamps.
Instead of pasting one 45 center, use small stamps that add up to
45 cents.
Direct mail pros know that letters with a regular stamp get
opened more often. You can amplify that factor by placing more
than one stamp on your letter or postcard.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Use Your Unique Selling Position
by Kevin Nunley
http://DrNunley.com
When prospects consider buying from you they usually think
through the reasons why they should buy from you and not someone
else.
This is particularly true on the Internet where it is very easy
to jump from one site to the next to compare the same product or
service.
You can help the prospect make up their mind by stressing your
Unique Selling Position. Your USP is a concise statement of the
main benefits you can give the customer that other businesses may
not be able to provide them.
Do you provide a better guarantee? More personalized service?
Responsive problem solving? A consistently lower price? Valuable
bonuses? A strong track record of success and respectability?
Try to find out who your customers consider to be your
competitors. Take a long look at what your compeitors' main
benefits are. Find ways to satisfy customers that your
competitors don't offer. Stress those benefits in your Unique
Selling Position.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
"Get $10 Free Money" CA$H IN A FLA$H! New Online Business
Is Raking In HUGE Profits! See Proof Of Payments! JSS-TRIPLER
Enables You To Quickly Get Paid By OTHER Members Worldwide!
Discover The Money Making Breakthrough Of The DECADE!
2% Compounded Daily! http://WWW.10DOLLARMIRACLEGIFT.COM
EXACT Steps to $500-$3500+ per Order! And how you can start TODAY
just by plugging in! FREE VIDEO shows you PROOF that this system
works for anyone. You'll learn the exact steps you'll need to
take to FINALLY make the money breakthrough you've been waiting
for.
* Simple steps ANYONE can do!
* No experience required!
* Full training provided!
* Work from anywhere!
* No cold calling!
* Proven, turn-key system!
* 100% automated!
The potential is HUGE, the money is AMAZING. You could make
$1,000s daily without the hassle other programs demand. Plug in,
follow the easy directions and start making money.It's that
simple.Watch the FREE SEMINAR now:
http://www.secretstolivewell.com/
BUT HURRY! MASSIVE BONUS expires at midnight!
GOING NUTS trying to make money with PPC and CPA? Our ingenious
computer system does all the work for you. Chooses keywords and
pours through thousands of PPC and CPA bidding options to find
the absolute MOST EFFECTIVE for you! Simply load your ad, set
your budget, and ADsVendor does the rest. Check it out NOW:
http://www.ADsVendor.com
Sell Tons of Anything! FREE course by America's Small Business
Marketing Expert Dan Kennedy shows you how. Learn where you can
find a non-stop supply of eager new customers who are super
hungry for whatever you sell. Doesn't matter if you own a small
business, are in MLM, Affiliate Marketing, online or off - this
works for ANY business to earn you Six Figures this year.
http://www.MarketingWithPurpose.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, direct mail, postcard marketing, regular mail, unique selling position, USP
Thursday, March 08, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Write Your Own Sales Copy
by Kevin Nunley
http://DrNunley.com
You don't have to be a great writer to create your own sales copy
and ads that really sell. Here are a few tips to help you
accomplish the task fast and efficiently.
Put your most important benefits first. Ask yourself, "What will
customers really jump at? What good things are in this for the
customer?"
Keep your sentences short. Classified ad sentences can be two and
three-word phrases. Not only are short sentences easy to write,
they give your copy energy and make it easy to read fast.
Break your copy into short sections. Professional writers often
keep their paragraphs to two or three sentences.
Use a headline and subheadings to proclaim your most important
points. Detail your product or service's features with bullets,
linking each feature with the benefit it will give a customer.
Remember that most buyers in most fields are women.
Include a P.S. in sales letters. Most people read the P.S. first.
Use it to restate your main offer. Include a time limit to get
the good deal.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Include Step-by-Step Details
by Kevin Nunley
http://DrNunley.com
Prospects and customers love it when you give them step-by-step
directions. Your sales will soar when your marketing materials
tell customers what you want them to do. Tell them HOW you want
them to do it. Never leave your customer asking "what do I do
next?"
A large segment of customers will buy when you headline with
"Step-by-Step Details that show anyone how to do this easily." If
you can, keep your list of steps down to three to five. Ten and
20-step lists can be intimidating.
This strategy also works with a slightly different twist. Give
customers a step-by-step list of exactly what YOU will do when
providing your service or delivering a product.
This sets many customers at ease, giving them confidence they
will get a good value from their purchase. It also greatly
reduces the number of questions you have to answer via email and
over the phone.
Insure customers you are there to help them as they follow your
list of to-do's. Provide an email address or phone number where
they can get information quickly. Also point them to a spot on
your website that steps them through the process and includes
stories of how other customers successfully used the process.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
EXACT Steps to $500-$3500+ per Order! And how you can start TODAY
just by plugging in! FREE VIDEO shows you PROOF that this system
works for anyone. You'll learn the exact steps you'll need to
take to FINALLY make the money breakthrough you've been waiting
for.
* Simple steps ANYONE can do!
* No experience required!
* Full training provided!
* Work from anywhere!
* No cold calling!
* Proven, turn-key system!
* 100% automated!
The potential is HUGE, the money is AMAZING. You could make
$1,000s daily without the hassle other programs demand. Plug in,
follow the easy directions and start making money.It's that
simple.Watch the FREE SEMINAR now:
http://www.secretstolivewell.com/
BUT HURRY! MASSIVE BONUS expires at midnight!
GOING NUTS trying to make money with PPC and CPA? Our ingenious
computer system does all the work for you. Chooses keywords and
pours through thousands of PPC and CPA bidding options to find
the absolute MOST EFFECTIVE for you! Simply load your ad, set
your budget, and ADsVendor does the rest. Check it out NOW:
http://www.ADsVendor.com
Sell Tons of Anything! FREE course by America's Small Business
Marketing Expert Dan Kennedy shows you how. Learn where you can
find a non-stop supply of eager new customers who are super
hungry for whatever you sell. Doesn't matter if you own a small
business, are in MLM, Affiliate Marketing, online or off - this
works for ANY business to earn you Six Figures this year.
http://www.MarketingWithPurpose.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, marketing strategy, step-by-step details, write sales letter
