DrNunley's Marketing Tips ezine
Thursday, May 31, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved
list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
How To Battle Copycats
by Kevin Nunley
http://DrNunley.com
What do you do when a competitor steals your successful
strategy
and starts using it against you?
For example, you offer a popular product at the lowest price
in
radio commercials. Your competitor hears you are racking up
the
sales and airs his own radio ads. His price is even lower
than
yours.
If you're the bigger of the two firms, ignore you
competitor. You
probably won't be too off base in figuring many customers
who
notice the copycat will realize they're stealing your ideas.
You can also shift your marketing slightly. Instead of
touting
your low price, talk about your speed, service, friendly
employees, and convenient location.
You can also take on your competitor publicly. Point out
what
they are doing and give a blow-by-blow explanation of how
you are
beating them. This works especially well if you are the
underdog
trying to get attention. A row in the media can stir up
attention
and improve sales for everyone.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options
for
promoting your business:
- Ads and short copy for your every need:
http://drnunley.com/drnad.htm
- Press release with distribution to media:
http://drnunley.com/release.htm
- Sales Letters and Web Copy:
http://drnunley.com/copywriting.htm
- Your own article with distribution:
http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and
classified ad
with distribution to a huge audience just $299:
http://DrNunley.com/123.htm
************************************
Success Story: Sell More With Photos
by Kevin Nunley
http://DrNunley.com
A while back I wrote a biz-tip on how you can sell more
products
and services if you include a photo of what you're selling.
Bruce David wrote with a big "right on!" Ten years
ago Bruce was
hired to create a new fundraising letter for a Catholic
charity.
The group raises money for scholarships for a Catholic
education.
The local Bishop and head Nun had essentially written the
same
appeal letter for the previous ten years resulting in
declining
contributions.
"What I did was to take a photo of a little girl who
had been
awarded a scholarship and had her write a short note (on
school
notebook paper) explaining why she was so happy to have
received
the scholarship and the benefits of her education,"
Bruce said.
"We included the photo and letter with the appeal
letter and more
than DOUBLED the amount of contributions that year."
See Kevin's affordable promotion packages and business
writing
deals at http://DrNunley.com. From ezine advertising, to a
press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad
for
just $14 more. Get it at: http://drnunley.com/drnad.htm
75% COMMISSION + THE TOOLS YOU NEED FOR SALES.
Amazing product every adult needs. You get banner ads,
articles,
keywords, Google & ezine ads, email series & more.
Easy
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The Elements of Memory is a powerful resource
with great money making potential for you.
Visit http://www.mattsanti.com/affiliates
EARN $1,000 IN MINUTES! FREE Viral Email Marketing System
lets
ANYONE earn $100, $500, $1,000 or more anytime you need
cash.
This is the famous 5IPHON HARDCORE extreme list building
system all the gurus rave about. SO SIMPLE anyone can make
money
with it right away. See the VIDEO NOW:
http://5iphon.com?ref=111128&subkaty
Now YOU can shop online for exciting Paris Designer Fashion
Jewelry. Unmatched selection with affordable prices from our
shop in the heart of Paris. We speak English and take
PayPal!
Start YOUR Paris Fashion adventure NOW:
http://www.Paris-Inspiration.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write
it, you use it however you like! Home
of
the $25 ad!
http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked
for
it (readers, friends, clients, and a few
competitors).
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, DrNunley, fight copycats, fight copying, kevin nunley, marketing with photos
Tuesday, May 22, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved
list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Write Classified Ads That Sell
by Kevin Nunley
http://DrNunley.com
I'm a big fan of classified ads. They are the most
affordable
kind of advertising and, if used properly, can pull in lots
of
leads.
Make sure you have a headline. Keep it short. Write it in
ALL
CAPITAL LETTERS. I try to make the headline speak directly
to the
reader with a twist that is just a tad provocative.
ARE YOU SURE you're working the best system?
DON'T GIVE UP trying to save costs. We can help.
These headlines jump out at people when they're scanning
down a
list of ads.
Be careful when you use abbreviations. Not everyone will
understand what they mean. I'm embarrassed to say it took me
a
long time to figure out SASE means "self-addressed
stamped
envelope."
Make your ad sound conversational rather than like a want
ad. You
will get better response.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options
for
promoting your business:
- Ads and short copy for your every need:
http://drnunley.com/drnad.htm
- Press release with distribution to media:
http://drnunley.com/release.htm
- Sales Letters and Web Copy:
http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and
classified ad
with distribution to a huge audience just $299:
http://DrNunley.com/123.htm
************************************
Promote With Coupons
by Kevin Nunley
http://DrNunley.com
There are many businesses where it is hard to make a sale
without
a coupon. A pizza shop owner told me almost all her
customers
come in with coupon in hand. Half of all breakfast cereal
sales
involve a coupon.
Think of ways you can offer a coupon to your customers.
Offer a
discount, a free item with purchase, a complimentary
service, or
the chance to buy a product in very limited supply.
Coupons can be printed in newspapers, distributed from your
counter, printed on the back of your business card, or
included
at the bottom of email messages.
Many savvy Internet businesses include a discount offer in
their
confirmation email sent after a sale. The offer steps the
buyer
up to additional related products and services. Businesses
figure
someone who just bought is by far the most likely type of
person
to buy again.
I recently used a software firm's attractive confirmation
offer
to return and purchase $100 more worth of product.
The point is to get people to save your thing of value
(coupon),
remember you, and ultimately be motivated to choose you over
a
competitor.
See Kevin's affordable promotion packages and business
writing
deals at http://DrNunley.com. From ezine advertising, to a
press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad
for
just $14 more. Get it at: http://drnunley.com/drnad.htm
EARN $1,000 IN MINUTES! FREE Viral Email Marketing System
lets
ANYONE earn $100, $500, $1,000 or more anytime you need
cash.
This is the famous 5IPHON HARDCORE extreme list building
system all the gurus rave about. SO SIMPLE anyone can make
money
with it right away. See the VIDEO NOW:
http://5iphon.com?ref=111128&subkaty
Now YOU can shop online for exciting Paris Designer Fashion
Jewelry. Unmatched selection with affordable prices from our
shop in the heart of Paris. We speak English and take
PayPal!
Start YOUR Paris Fashion adventure NOW:
http://www.Paris-Inspiration.com
EARN $100 PER HOUR YOUR FIRST DAY! Proven Income, Proven
Method!
Ten massive income streams make this work-at-home business
the
ultimate way to beat the recession. Work for America's
biggest
companies who pay YOU big bucks just to help them using our
amazing system. CHECK IT OUT:
http://www.StreamsOfOnlineIncome.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write
it, you use it however you like! Home
of
the $25 ad!
http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked
for
it (readers, friends, clients, and a few
competitors).
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: classified ads that sell, copywriting services, coupon marketing, promote with coupons, write classified ad, write want ads
Tuesday, May 08, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved
list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Use a Local Celebrity
by Kevin Nunley
http://DrNunley.com
Advertisers use national celebrities--movies stars and sport
figures--all the time. That is an effective way to promote
if you
can afford it.
One far cheaper and effective strategy is to use LOCAL
celebrities. Get a popular radio DJ, news reporter,
politician,
social figure, or merchant in your town to appear in your
ads or
on your website.
Prospect's eyes and ears will perk up when they see your
well-
known local character.
Some local celebrities are prevented by their employer from
appearing in commercials, but many more are just waiting to
be
asked.
Radio DJs often have audiences of tens of thousands of
faithful
listeners, yet rarely get a chance to appear on TV,
newspapers,
or on the Net. Offer them a fee to appear in your ad ($50 to
$100
will often do the trick).
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options
for
promoting your business:
- Ads and short copy for your every need:
http://drnunley.com/drnad.htm
- Press release with distribution to media:
http://drnunley.com/release.htm
- Sales Letters and Web Copy:
http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and
classified ad
with distribution to a huge audience just $299:
http://DrNunley.com/123.htm
************************************
Success Story: Homemade Postcards
by Kevin Nunley
http://DrNunley.com
Maria has a marketing method that is almost too cheap and
simple
to be true--but it works. She loves to take photos of places
she
visits and has turned her hobby into a forceful marketing
campaign.
Maria says she picks favorite photos of waterfalls,
mountains,
buildings, people, and anything that will get attention in a
stack of mail. She orders multiple prints.
Then she writes a marketing message on the back of the photo
along with the customer's address and a stamp.
That's it! People react when they see a photo in their mail.
The
personalization stands out as something nice and different.
One man built a successful small record company using this
method. He told me, " People get so much marketing
stamped out by
a machine that they notice and remember you for sending them
something personalized."
Send me your marketing success story and I will include it
in
this column.
See Kevin's affordable promotion packages and business
writing
deals at http://DrNunley.com. From ezine advertising, to a
press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad
for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Now YOU can shop online for exciting Paris Designer Fashion
Jewelry. Unmatched selection with affordable prices from our
shop in the heart of Paris. We speak English and take
PayPal!
Start YOUR Paris Fashion adventure NOW:
http://www.Paris-Inspiration.com
EARN $100 PER HOUR YOUR FIRST DAY! Proven Income, Proven
Method!
Ten massive income streams make this work-at-home business
the
ultimate way to beat the recession. Work for America's
biggest
companies who pay YOU big bucks just to help them using our
amazing system. CHECK IT OUT:
http://www.StreamsOfOnlineIncome.com
More Traffic Than Fortune 500s: INSTANTLY.
Top marketer in almost entire industry spills
secrets on exactly how he gets crazy amounts
of high quality traffic... fast, in no cost Webinar.
This works for ANY offer. Visit...
http://www.TRAFFICWHICHBUYS.COM
EARN $1,000 CASH Extra Money THIS WEEK! Super hot product is
flying off the shelves -- sells itself. People LOVE it!
Fully
Automated System does all the prospecting, selling,
fulfillment,
and follow-up for you. NO selling, NO phone calls. Be like
me and
just sit back and watch the $$$$$ flow in!
http://www.1hundred-percent2day.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write
it, you use it however you like! Home
of
the $25 ad!
http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked
for
it (readers, friends, clients, and a few
competitors).
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: celebrity advertising, copywriting services, homemade postcard marketing, local celebrities, market with celebrities
Tuesday, May 01, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved
list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Have You Started Your Own Newsletter Yet?
by Kevin Nunley
http://DrNunley.com
Yesterday I made a list of all the people I know who have
become
successful on the Internet. They came from every field you
can
imagine and sell all kinds of things. The only similarity I
could
find is they ALL have their own email newsletter.
Nothing builds a following like putting out your own ezine.
The
Net is all about free information. When you supply good,
free
info on a regular basis, people see you as a friend, expert,
and
somebody they want to do business with.
It has never been easier to start and run your own email
newsletter. I put mine together in about 15 minutes each
week.
Keep an eye out for articles you can use (shucks, you're welcome
to use this one!). Build yourself a newsletter template.
Then all
you have to do is pour in the ads, tips, articles, or jokes.
I use a simple, old-fashioned text format for my newsletter.
It
makes the information easy to read quickly.
There are a number of free distribution services, some fine
low
cost services like sendfree.com, or go with a business
standard
like ConstantContact.
If you don't have time to put your newsletter together or
don't
like to write, find a writer who will be your editor. I put
a
classified ad looking for writers in my local paper. I
immediately got 20 responses from highly qualified writers
ready
to go to work. Or place a free ad on Craiglist.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
Get more Traffic, then convert for Sales!
See Kevin's dramatically LOWER prices and Expanded Options
for
promoting your business:
- Ads and short copy for your every need:
http://drnunley.com/drnad.htm
- Press release with distribution to media:
http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution:
http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and
classified ad
with distribution to a huge audience just $299:
http://DrNunley.com/123.htm
************************************
Simple Search Engine Trick
Here is a simple content strategy that has gotten me lots of
hits
over the years. I originally got this idea from Jerry West,
the
search engine guru.
1. Think of a question or two customers ask you again and
again.
In my line people ask "Where can I get cheap ads?"
and "How can I
send out a press release?" These are the kinds of
questions a LOT
of people type into Google.
2. Write your question as a headline at the top of your
page.
Talk about the question and its answer in some copy on your
page
and include links to main pages of your website.
3. Register your question page with Google.
See Kevin's affordable promotion packages and business
writing
deals at http://DrNunley.com. From ezine advertising, to a
press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad
for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Now YOU can shop online for exciting Paris Designer Fashion
Jewelry. Unmatched selection with affordable prices from our
shop in the heart of Paris. We speak English and take
PayPal!
Start YOUR Paris Fashion adventure NOW:
http://www.Paris-Inspiration.com
EARN $100 PER HOUR YOUR FIRST DAY! Proven Income, Proven
Method!
Ten massive income streams make this work-at-home business
the
ultimate way to beat the recession. Work for America's
biggest
companies who pay YOU big bucks just to help them using our
amazing system. CHECK IT OUT:
http://www.StreamsOfOnlineIncome.com
More Traffic Than Fortune 500s: INSTANTLY.
Top marketer in almost entire industry spills
secrets on exactly how he gets crazy amounts
of high quality traffic... fast, in no cost Webinar.
This works for ANY offer. Visit...
http://www.TRAFFICWHICHBUYS.COM
EARN $1,000 CASH Extra Money THIS WEEK! Super hot product is
flying off the shelves -- sells itself. People LOVE it!
Fully
Automated System does all the prospecting, selling,
fulfillment,
and follow-up for you. NO selling, NO phone calls. Be like
me and
just sit back and watch the $$$$$ flow in!
http://www.1hundred-percent2day.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write
it, you use it however you like! Home
of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked
for
it (readers, friends, clients, and a few
competitors).
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: content strategy, copywriting services, search engine strategy, start ezine
