DrNunley's Marketing Tips ezine
Tuesday, April 23, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
Make Your ABOUT Page Sell
by Kevin Nunley
http://DrNunley.com
It's interesting how many web site visitors quickly click to the
"about" page. This is the page that tells who runs the business,
where it is located, and why they do what they do.
With all the uncertainty some folks still feel about buying
online, it is only natural they want to find out more about the
business before they seriously consider buying the product or
service.
Include your photo, a photo of your staff, or a picture of your
building on the "about" page. Be sure to give your address, one
or more email addresses visitors can use, and a phone number.
Anything less makes some people feel like you've got something to
hide.
The "about" page is also a good place to tell your story. People
love to hear about how you got started. They want to know what it
is you like about your business and how you work to help
customers. Give people a good story and they will remember it
long after they have forgotten the particulars of the product
they came to see.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Get A Great Theme--Then Don't Change It
by Kevin Nunley
http://DrNunley.com
Good marketing themes are one of those things that gets better
with age (I'm not talking about Wordpress Themes :-) A good theme
can be used for decades, gaining familiarity and power with each
passing year.
"The loneliest repairman in town," "Less filling, tastes great,"
and "You're in good hands" all immediately bring to mind their
owner's brand.
Make your marketing theme a single short sentence that tells what
you do and what main benefit you give customers. I like to write
two or three sentences, then take a pen and start chopping
phrases and words. Eventually you can distill your thoughts into
a natural flowing few words.
Be careful that you don't use trendy words that could go out of
fashion in a few years. You also don't want to be too limiting.
For example, "Books at low prices" may not work in a few years
when your bookstore switches to carrying mostly videos and games.
Use your theme on every piece of marketing: your web site,
business card, newspaper ads, ezine classifieds, even TV
commercials and invoices.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
**HOW TO WORK FROM HOME AND MAKE MONEY IN THE TRAVEL BUSINESS**
FREE VIDEO REVEALS THE ANSWER!!
CLICK ON "CAREER OPPORTUNITY" INSIDE THE WEBSITE
FASTEST GROWING OF ALL INTERNET BASED BUSINESSES
LOW STARTUP COST, NO EXPERIENCE NEEDED
MAKE YOUR LIFE'S WORK A VACATION
http://www.hypertracker.com/go/rweems/drnunley/
NO BOSS - No commute - Never be fired or downsized. Join the 15
MILLION people who are earning a Full-Time Income working at
home! Now YOU can be in the TOP 1 percent of home business
earners. Learn the simple truth about making SIX FIGURES in your
spare time at home. Simple method revealed in FREE WEBINAR:
http://www.MyHomeBusinessIncome.com
$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: about page sell, advertising slogan, business slogan, business theme, copywriting services, Dr. Kevin Nunley
