DrNunley's Marketing Tips ezine
Tuesday, April 23, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
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Make Your ABOUT Page Sell
by Kevin Nunley
http://DrNunley.com
It's interesting how many web site visitors quickly click to the
"about" page. This is the page that tells who runs the business,
where it is located, and why they do what they do.
With all the uncertainty some folks still feel about buying
online, it is only natural they want to find out more about the
business before they seriously consider buying the product or
service.
Include your photo, a photo of your staff, or a picture of your
building on the "about" page. Be sure to give your address, one
or more email addresses visitors can use, and a phone number.
Anything less makes some people feel like you've got something to
hide.
The "about" page is also a good place to tell your story. People
love to hear about how you got started. They want to know what it
is you like about your business and how you work to help
customers. Give people a good story and they will remember it
long after they have forgotten the particulars of the product
they came to see.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Get A Great Theme--Then Don't Change It
by Kevin Nunley
http://DrNunley.com
Good marketing themes are one of those things that gets better
with age (I'm not talking about Wordpress Themes :-) A good theme
can be used for decades, gaining familiarity and power with each
passing year.
"The loneliest repairman in town," "Less filling, tastes great,"
and "You're in good hands" all immediately bring to mind their
owner's brand.
Make your marketing theme a single short sentence that tells what
you do and what main benefit you give customers. I like to write
two or three sentences, then take a pen and start chopping
phrases and words. Eventually you can distill your thoughts into
a natural flowing few words.
Be careful that you don't use trendy words that could go out of
fashion in a few years. You also don't want to be too limiting.
For example, "Books at low prices" may not work in a few years
when your bookstore switches to carrying mostly videos and games.
Use your theme on every piece of marketing: your web site,
business card, newspaper ads, ezine classifieds, even TV
commercials and invoices.
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PLUS, I'm now getting your release guaranteed on nearly 100 major
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etc. See my famous PR deal at http://drnunley.com/release.htm
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: about page sell, advertising slogan, business slogan, business theme, copywriting services, Dr. Kevin Nunley
Friday, December 07, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
"Why Aren't You Answering?"
by Kevin Nunley
http://DrNunley.com
If your prospect doesn't recognize your name or email address, or
your subject line doesn't sound interesting, your carefully
crafted email message can be deleted along with the morning spam.
Many of us also leave messages we want to respond to in the IN
file of our email programs, hoping to get to them when we have
time. After a week or so we forget all about them.
One aggressive entrepreneur sends me his sales messages almost
every day. When he wrote a personal note to me, I mistook it for
his daily ad and didn't open it.
Here's the number one way to break through to email-swamped
customers on your third send. Put their name and the words "Why
aren't you answering me?" in the subject line.
To keep your note from sounding hostile, make the body of your
email less impatient. "I know you're getting an avalanche of
email and may have missed the note I sent last month. Here is my
original message below. Thanks for your time and I look forward
to hearing from you."
The "Why aren't you answering me?" subject line works every time.
It can be just the solution when you absolutely must get your
message to its intended destination.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
Use YOU
by Kevin Nunley
http://DrNunley.com
You often hear that the word "FREE" is the most powerful word in
marketing. That is not entirely true. Yes, FREE gets attention,
but there is an even more powerful word that professional
copywriters use non-stop.
Use "YOU." Hokey as it may seem, using "YOU" a lot pulls the
reader into your copy. For example: You can earn big bucks when
you use this strategy.
The goal of most good ad or sales copy is to make the reader,
listener, or viewer feel like you are talking directly to them.
People love to hear about themselves. "YOU" lets people know the
information you are giving them is for their benefit.
Can you use "YOU" too much? One top writer told me not to worry
about it. "People don't seem to notice lots of YOU's in the copy.
It all blends together naturally for them."
Sure enough, look at any well-written bit of sales copy and you
will see "YOU" used over and over again, sometimes several times
in a single sentence.
Until someone points it out to you, you never notice how much you
see YOU!
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/pr-service
*******************************************
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, Dr. Kevin Nunley, email communication tip, email marketing strategy, Use YOU in copywriting
