DrNunley's Marketing Tips ezine
Friday, December 07, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
"Why Aren't You Answering?"
by Kevin Nunley
http://DrNunley.com
If your prospect doesn't recognize your name or email address, or
your subject line doesn't sound interesting, your carefully
crafted email message can be deleted along with the morning spam.
Many of us also leave messages we want to respond to in the IN
file of our email programs, hoping to get to them when we have
time. After a week or so we forget all about them.
One aggressive entrepreneur sends me his sales messages almost
every day. When he wrote a personal note to me, I mistook it for
his daily ad and didn't open it.
Here's the number one way to break through to email-swamped
customers on your third send. Put their name and the words "Why
aren't you answering me?" in the subject line.
To keep your note from sounding hostile, make the body of your
email less impatient. "I know you're getting an avalanche of
email and may have missed the note I sent last month. Here is my
original message below. Thanks for your time and I look forward
to hearing from you."
The "Why aren't you answering me?" subject line works every time.
It can be just the solution when you absolutely must get your
message to its intended destination.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
Use YOU
by Kevin Nunley
http://DrNunley.com
You often hear that the word "FREE" is the most powerful word in
marketing. That is not entirely true. Yes, FREE gets attention,
but there is an even more powerful word that professional
copywriters use non-stop.
Use "YOU." Hokey as it may seem, using "YOU" a lot pulls the
reader into your copy. For example: You can earn big bucks when
you use this strategy.
The goal of most good ad or sales copy is to make the reader,
listener, or viewer feel like you are talking directly to them.
People love to hear about themselves. "YOU" lets people know the
information you are giving them is for their benefit.
Can you use "YOU" too much? One top writer told me not to worry
about it. "People don't seem to notice lots of YOU's in the copy.
It all blends together naturally for them."
Sure enough, look at any well-written bit of sales copy and you
will see "YOU" used over and over again, sometimes several times
in a single sentence.
Until someone points it out to you, you never notice how much you
see YOU!
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/pr-service
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
$45,000 PER MONTH! You are 14 TIMES more likely to succeed with
this Simple, Highly EFFECTIVE system. Builds your Money-Making
Online Business complete with loads of fresh, HOT LEADS. No more
networking, bugging friends, cold calling. New Economy
Franchising has EVERYTHING you need to Earn THOUSANDS in Cash
immediately. Designed for today's NEW economy. Get started for
now JUST $7.00! CLICK HERE:
http://neweconomyfranchising.biz/splash1.php?id=60&campaign=DrNunEZ
Tired of scammy make money programs?
This program only offers results, no hype.
Check it out now! http://clixtrac.com/goto/?90086
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, Dr. Kevin Nunley, email communication tip, email marketing strategy, Use YOU in copywriting
