DrNunley's Marketing Tips ezine
Wednesday, September 19, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Why You Have To Advertise Over and Over
by Kevin Nunley
http://DrNunley.com
Have you ever run a one time ad and then wondered why you didn't
get much response? Advertising and marketing almost always takes
repeated use to work properly. Once in a while you will get a
product or service that sells with the first ad, but most take
time to sink in with customers.
There's an old newspaperman's joke that dates back more than 100
years that illustrates how ads work.
1. The first time a man looks at an ad, he doesn't see it.
2. The second time, he doesn't notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it.
The joke continues on until the sixteenth time has him thinking
he'll buy some day and the twentieth time he sees the ad he
instructs his wife to go out and buy the product.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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How to Handle Rejection
by Kevin Nunley
http://DrNunley.com
Part of selling anything is handling rejection. It's always great
when a prospect says "I'm so glad to see you. This is just what I
need!" But the law of averages says most of the people you come
in contact with won't be that enthusiastic.
There are so many ads and people trying to get us to spend money
that most of us put on a stern face any time a sales person
approaches. This doesn't mean we dislike the sales person, just
that we're getting psyched up to hold our ground.
Of course, a good sales person realizes this and works to set our
reservations at ease, helping us to relax and understand how the
sales person may be able to solve our problems.
Keep this in mind when you are selling something. It doesn't
matter if you are selling cars, telling a neighbor about your MLM
opportunity, or using email to sell yourself to a prospective
employer.
Rejection is part of the game. Realize people aren't rejecting
you personally, but the situation. In most cases they simply
aren't ready to buy at this time. No doesn't usually mean no, but
not right right now. A week, month, or year from the now the
prospect who rejected your sales pitch may come looking for you
wanting to buy.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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See you next week!
Kevin
Labels: ad repetition, ad success formula, advertising success formula, copywriting service, how to handle rejection, Kevin Nunley PR expert
