DrNunley's Marketing Tips ezine
Tuesday, August 28, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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Your Ad on Plastic Bags
by Kevin Nunley
http://DrNunley.com
Retail stores of every kind use hundreds, thousands,
MILLIONS of
plastic bags. Many use paper bags as well ("plastic or
paper?"
are the only words many bag boys get to say.)
Large chains have bags with their logo printed on them, but
most
smaller stores have plain generic bags they buy from
suppliers.
Find out how you can get your ad printed on those generic
bags.
Many small stores may be happy to include your ad on their
bag if
you pay for printing and include the store's logo as well.
Consider having your own plastic and paper bags printed,
then
offer them to stores at a discount.
In a very short time your ad can be all over town. When I
come
home from the store, I often pull out the item and leave the
bag
on the kitchen table, then come back later to store the bag
for
future use. That's a lot of repeated "views" for
your ad by any
number of people who may see the bag today or in the future.
Ask local stores where they get their bags from. Contact the
supplier to find out how you can get your own bag ad
campaign
started.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Two Top Reasons Marketing Fails
by Kevin Nunley
http://DrNunley.com
Ads sometimes don't work. There are a lot of reasons why
this
happens, but more often than not, we can point to two
downfalls
that seem to hurt marketing.
Problem one is your ad isn't clear to the people it is
talking
to. Most of us have words and phrases we use in our industry
that
make little sense to our customers. Strive to put your ideas
in
plain everyday language. If you have an industry buzz word,
translate it into words everyone uses.
Just as often, the one important benefit that will make
people
buy gets lost somewhere in the copy. Often when I get a long
email message from someone, they'll have the important part
in
the next to last paragraph. Someone in a hurry wouldn't find
it.
Problem two is marketing frequently isn't pointed at the
right
people. One guy who wanted to recruit members for his MLM
opportunity advertised in the daily newspaper. Lots of
people
read the paper, but very few were interested in network
marketing. He would do far better to put his ad in a
networking
publication or ezine that specializes in his target
audience.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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See you next week!
Kevin
Labels: ads on plastic bags, ads on shopping bags, copywriting services, Kevin Nunley PR expert, make ads better, why ads fail
