DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

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Read this ezine online at http://drnunley.blogspot.com/
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Turn Visitors Into Buyers

by Kevin Nunley
http://DrNunley.com

One of the downsides of the Net is how hard it is to get visitors
to buy what you're selling. Typically 1% or fewer visitors buy.
The percentage of visitors that buy is called your "conversion
rate."

Imagine if Target or Sears got only got one buyer for every 1,000
people who came through the store. Because you don't have to
drive across town to get from one web site to the next, consumers
are far less likely feel committed to placing an order.

Increase your orders by showing visitors what a great VALUE your
product or service is. List lots of benefits the customer will
get when they buy. Tell them how your product or service will
make their lives better.

Put a link to your order page near the top of your sales copy and
another at the bottom. Make sure people always know where to
click at the moment they get the urge to buy.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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Build Confidence Online

by Kevin Nunley
http://DrNunley.com

One of the most important factors in doing business online is to
get customers to trust you. Studies show that many people are shy
about placing an order online. Do everything you can to set their
fears at ease.

Put your photo (or a photo of your building, employees, even your
computer) on your opening page. This helps people feel like they
know you.

Include your name and contact info on every page. Many won't
order from a site that doesn't list a telephone number or
physical address.

Use plenty of testimonials from satisfied customers. You'll find
sales jump when you put a testimonial on your order page to
reassure buyers just before they finalize their purchase.


See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: better sales, customer confidence, website conversion, writing service

- posted by Kevin @ 11:27 AM