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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

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Sponsor a Contest, Get Publicity

by Kevin Nunley
http://DrNunley.com

People love contests. They love the anticipation, the suspense,
and the thrill of believing they would win something...anything.

I know several people who will call in to every radio contest
they hear about, even if they don't know what the prize is. The
simple idea of winning makes them want to enter.

Statistically, about 20% of the public will enter a contest if
asked. That may not sound like a huge percentage, but in total
numbers, that's a lot of people. If you asked 1,000 people to
enter your contest and 200 of them did, that's 200 more people
who know who you are.

Contests can really get people familiar with your business. And
if you put on a show or stage an event along with it, you could
get great word of mouth or even end up on the news. Give away a
product or service that relates to your business. Mention your
contest on your letterhead, website, and business cards. Do a
postcard campaign or send out a press release.

Be sure to let the public and other entrants know who won the
contest. This follow-up will remind people about the contest and
put your name back in their heads.

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com
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What Is Your Core Product?

by Kevin Nunley
http://DrNunley.com

Since you can't efficiently market EVERYTHING you sell,
it is important to focus your advertising on your CORE
product, service, or idea.

This sounds simple enough. But in actual practice, many
businesses don't realize what their core product is.

For a long time I though copy writing was my core product.
It was the service almost all my customers wanted. But I
quickly learned it wasn't so much the writing customers
were coming for. They valued the free strategies and advice
I gave them.

In time I discovered I could get other writers to do the
writing, but customers complained if I wasn't there to offer
advice. My core product is advice, strategies, and
know-how.

Take a close look at your business. What is the one thing
customers value above all else about you? Put that one
thing front and center in your marketing.

Kevin Nunley provides marketing advice and copywriting.
Make sure your web site copy really SELLS. See Kevin's
popular web copy rewrite package at http://DrNunley.com

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DrNunley answers! Send questions to DrNunley.com

Q: Kevin,

I've been thinking about how I might use an ezine to advertise my
nutritional products. I'm just not sure how it really works.
Should I try a one-time newsletter kind of mailing, or do a
weekly or monthly thing? Would it be worth the investment?

Thanks,

Lani


A: Lani,

An ezine is a great way to stay in touch with people who have
visited your site or contacted you for more information. Your
best bet is a regular, repeated newsletter. Many people will be
on your ezine list for weeks, months, even years before they buy
something. An ezine can bring you sales week after week, as long
as you're publishing it.

Best,

Kevin Nunley

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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
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See you next week!
Kevin

Labels: contest, copywriting, core product, marketing

- posted by Kevin @ 2:11 PM