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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

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Read this ezine online at http://drnunley.blogspot.com/
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Get Your Product Ready FIRST!

by Kevin Nunley
http://DrNunley.com

Those of us who love to promote often fall into the trap of
promoting before our product or service is ready to hit the
market.

A local independent film maker had the good fortune of convincing
former basketball MVP Karl Malone to star in his movie. The story
was about an important historic tale that got the whole community
talking. When word leaked out that Malone was going to be in a
movie, the producer got offers from major network talk shows.

Even though the movie was far from finished, he couldn't pass up
all the publicity. Over and over the media fanned enthusiasm for
his film, and again and again the public was frustrated to find
out the movie was nowhere near release.

Later, when the movie finally appeared, it flopped. Public
enthusiasm had evaporated. Few people saw it and it failed to get
wide distribution.

Make sure your new product or service is ready to hit the ground
running before your promotion campaign begins. People who hear
about your new development, but find they can't buy it, are
unlikely to ever come back.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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Market Through Your Library

by Kevin Nunley
http://DrNunley.com

I picked up a marketing book at my local library, opened the
cover, and found a sticker "Donated by Iroquois Insurance Group."
Since I think this a great book, I'm impressed that the folks at
Iroquois apparently liked to too. I'm also grateful that they
gave it to the library. This is great subtle advertising for
Iroquois Insurance.

Your razor sharp business mind is probably already analyzing this
situation. The manager at Iroquois probably had no part in
choosing this book. His likely gives a contribution to the
library each year with the request that they use the money to buy
business books. The librarian purchases several well-reviewed
books and places Iroquois' name on the cover.

Many libraries have programs like this. The huge number of new
books appearing every month put a lot of pressure on libraries to
buy new books and remove old ones. This is expensive, especially
with tax support evaporating in many communities.

People who visit libraries are often the movers, shakers, and
idea makers in your community. Market to them via a tax-
deductible contribution to your local library. It's personal and
effective.

See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: copywriting, market yourself, marketing

- posted by Kevin @ 1:11 PM

 
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Sponsor a Contest, Get Publicity

by Kevin Nunley
http://DrNunley.com

People love contests. They love the anticipation, the suspense,
and the thrill of believing they would win something...anything.

I know several people who will call in to every radio contest
they hear about, even if they don't know what the prize is. The
simple idea of winning makes them want to enter.

Statistically, about 20% of the public will enter a contest if
asked. That may not sound like a huge percentage, but in total
numbers, that's a lot of people. If you asked 1,000 people to
enter your contest and 200 of them did, that's 200 more people
who know who you are.

Contests can really get people familiar with your business. And
if you put on a show or stage an event along with it, you could
get great word of mouth or even end up on the news. Give away a
product or service that relates to your business. Mention your
contest on your letterhead, website, and business cards. Do a
postcard campaign or send out a press release.

Be sure to let the public and other entrants know who won the
contest. This follow-up will remind people about the contest and
put your name back in their heads.

Kevin Nunley provides marketing and copy writing. Read all his
free tips at http://DrNunley.com
*************************************

What Is Your Core Product?

by Kevin Nunley
http://DrNunley.com

Since you can't efficiently market EVERYTHING you sell,
it is important to focus your advertising on your CORE
product, service, or idea.

This sounds simple enough. But in actual practice, many
businesses don't realize what their core product is.

For a long time I though copy writing was my core product.
It was the service almost all my customers wanted. But I
quickly learned it wasn't so much the writing customers
were coming for. They valued the free strategies and advice
I gave them.

In time I discovered I could get other writers to do the
writing, but customers complained if I wasn't there to offer
advice. My core product is advice, strategies, and
know-how.

Take a close look at your business. What is the one thing
customers value above all else about you? Put that one
thing front and center in your marketing.

Kevin Nunley provides marketing advice and copywriting.
Make sure your web site copy really SELLS. See Kevin's
popular web copy rewrite package at http://DrNunley.com

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DrNunley answers! Send questions to DrNunley.com

Q: Kevin,

I've been thinking about how I might use an ezine to advertise my
nutritional products. I'm just not sure how it really works.
Should I try a one-time newsletter kind of mailing, or do a
weekly or monthly thing? Would it be worth the investment?

Thanks,

Lani


A: Lani,

An ezine is a great way to stay in touch with people who have
visited your site or contacted you for more information. Your
best bet is a regular, repeated newsletter. Many people will be
on your ezine list for weeks, months, even years before they buy
something. An ezine can bring you sales week after week, as long
as you're publishing it.

Best,

Kevin Nunley

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:

Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. I've been a member since 1998:
http://drnunley.com/bizop.htm

PROFESSIONAL CLASSIFIED ADS JUST $25!
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: contest, copywriting, core product, marketing

- posted by Kevin @ 2:11 PM