DrNunley's Marketing Tips ezine
Tuesday, January 11, 2011
All new articles! Forward this issue to a friend.
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DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Get Your Product Ready FIRST!
by Kevin Nunley
http://DrNunley.com
Those of us who love to promote often fall into the trap of
promoting before our product or service is ready to hit the
market.
A local independent film maker had the good fortune of convincing
former basketball MVP Karl Malone to star in his movie. The story
was about an important historic tale that got the whole community
talking. When word leaked out that Malone was going to be in a
movie, the producer got offers from major network talk shows.
Even though the movie was far from finished, he couldn't pass up
all the publicity. Over and over the media fanned enthusiasm for
his film, and again and again the public was frustrated to find
out the movie was nowhere near release.
Later, when the movie finally appeared, it flopped. Public
enthusiasm had evaporated. Few people saw it and it failed to get
wide distribution.
Make sure your new product or service is ready to hit the ground
running before your promotion campaign begins. People who hear
about your new development, but find they can't buy it, are
unlikely to ever come back.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
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Market Through Your Library
by Kevin Nunley
http://DrNunley.com
I picked up a marketing book at my local library, opened the
cover, and found a sticker "Donated by Iroquois Insurance Group."
Since I think this a great book, I'm impressed that the folks at
Iroquois apparently liked to too. I'm also grateful that they
gave it to the library. This is great subtle advertising for
Iroquois Insurance.
Your razor sharp business mind is probably already analyzing this
situation. The manager at Iroquois probably had no part in
choosing this book. His likely gives a contribution to the
library each year with the request that they use the money to buy
business books. The librarian purchases several well-reviewed
books and places Iroquois' name on the cover.
Many libraries have programs like this. The huge number of new
books appearing every month put a lot of pressure on libraries to
buy new books and remove old ones. This is expensive, especially
with tax support evaporating in many communities.
People who visit libraries are often the movers, shakers, and
idea makers in your community. Market to them via a tax-
deductible contribution to your local library. It's personal and
effective.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting, market yourself, marketing
Tuesday, September 04, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Affiliate Programs: The Net's Favorite Marketing Method
by Kevin Nunley
http://DrNunley.com
A reader sent me this question from the Expert area of
Staples.com:
"I'm thinking of starting my own affiliate or referral program.
I know what the rewards are but what could be the risks in doing
this?"
Referral and affiliate programs are the number one marketing
method on the Web. If someone promotes your business and helps
you sell a product or service, you give them a cut of the sale.
Commissions range from 5% to 75% in some cases.
There are a number of firms that will set up your affiliate
program with software to track sales. SimpleAffiliate.com has a
very low-cost system. MyAffiliateProgram.com is easy to set up
and very reliable.
Of course, there are some downsides as you mention. With so many
companies offering affiliate programs, it can be a challenge to
get people excited about yours. Your best bet is to create a
specialized referral program that appeals to a core group of
business people. For example, if you sell computer software, you
could create a program directed at teachers or computer repair
outlets.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
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Market To Yourself
by Kevin Nunley
http://DrNunley.com
Usually we talk about how to market your product or service to
prospects. But that leaves out one very important person--YOU!
As the economy has gotten tighter, we've seen a lot of very good
business ideas go by the wayside. In many cases, the owner had
to face difficult challenges. The problems could have been
overcome but the owner just felt too down to go on.
During these times it is important to market to yourself. You
must be able to face problems while keeping your enthusiasm and
belief in your project.
Keep your optimism by realizing that many of the fears we have
aren't that firmly rooted in reality. Something bad happens and
we immediately imagine a whole string of disasters that could
follow. In the end, things are never as bad as we imagine.
Remind yourself most of your fears never materialize. The
optimist who keeps smiling even when things look grim probably
has a point.
Keep your enthusiasm going. It's hard to accomplish anything
without true passion and motivation for your work. I often
create a new service or add a small improvement to an existing
service just to keep my own enthusiasm up.
Remind yourself that all things in business require patience. We
may want it NOW, but the world is rarely ready to let us have it
that fast.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
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DrNunley answers! Send questions to DrNunley.com.
Q: Kevin,
I have an e-newsletter where I give tips on running an Internet
business. My question is, each issue I try to give new programs
that are good and report programs that are scams. Should I just
rotate opportunities each issue or only include a few each time?
I generally introdcue 5 or 6 opportunites each issue which is
every other or third day. Is that to many opportunities?
I don't get many takers, but I have only had a newletter for 2
1/2 months now and already 1005 people have opted in to read it.
I must be doing somthing good to keep them as subscribers--but
they won't sign up for the business opportunites.
Any idea how to resolve it so I get more sign-ups?
Barbara
A: Barbara,
I agree you're doing something right. 1005 subscribers in less
than 3 months is very good. You might do better to include
around 3 opportunities in each issue. It may take more time for
people to start to completely trust your information and sign up
for the opportunities. Keep the good information coming and it
will happen.
Best,
Kevin Nunley
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: affiliate programs, building ezines, kevin nunley, market yourself
