DrNunley's Marketing Tips ezine
Tuesday, January 25, 2011
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
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Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
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Promise to Tell a Secret
by Kevin Nunley
http://DrNunley.com
Here's an advertising trick some people are using very
successfully these days. Promise to tell a secret. It gets your
prospect's attention and holds it while you deliver your sales
message.
Your ad copy headline could start...
"What they aren't telling you...."
"What the bank isn't telling you..."
"Two things the IRS doesn't want you to know..."
"The one thing you MUST do...."
"Two things that are keeping YOU from being successful..."
Some go so far as to call their product "The World's Greatest
Money-Making Secret"...or something similar.
People all over the world, but American's especially, are always
interested in hearing about a new product or service that will
give them an instant and easy advantage.
You can even stretch out your ad into a long sales letter, 12 to
15 pages long, promising the reader you will give them the secret
if they will just keep reading. While they read, you are selling
them on your product and its benefits. In the end, you get
specific about your product showing that it is the secret you
have been talking about.
Sound hokey? Notice how many direct mail pieces, TV shows, and
Internet sites use this technique.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Watch For These Signs the Customer is READY to BUY!
by Kevin Nunley
http://DrNunley.com
The more expensive your product or service, the more time it
takes to sell it. Customers want to know all about how it works
and what it can do to make their life or business better. Help
them work through this process and you will make more sales.
Here are a few signs customers give you when they are ready to
buy.
The customer suddenly speeds up the pace. She has decided she
wants to buy and is moving with more purpose toward the sale.
Some people are just the opposite. They slow down the pace when
they get serious about buying. Rush them and you will lose the
sale.
Your customer starts asking a lot of questions. Remember that
customers only ask about things that really matter to them. Take
this as a good sign you've got a serious prospect.
Others will ask all about terms of payment, delivery, and
guarantees even before they tell you which item they want. They
feel more comfortable doing this because they can show serious
interest in buying without letting you know exactly what they
want to buy.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
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FREE E-BOOK DOWNLOAD - Get 7 of the hottest, most helpful ebooks
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Thousands of others have paid big money for these Best Seller
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Here's the business opportunity I always recommend. Work from
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I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: affiliate programs, copywriting, customer behavior, press releases
Tuesday, January 18, 2011
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Make Your Template Website Sell
by Kevin Nunley
http://DrNunley.com
Websites designed from templates account for at least 80 percent
of the business sites on the Net. Chances are you or your web
designer used a template to design your site.
That is a good thing. Templates let you have an attractive,
professional site without paying a lot of money -- or any money
at all. But there are a few problems that keep many template
sites from selling their most.
* Templates emphasize graphics while minimizing copy. Most
template sites simply don't have enough writing to explain your
business and sell your products or services.
* Templates tend to keep YOUR personality from shining. Your site
looks slick, but probably looks like a lot of other sites and
doesn't let visitors get an honest feel for you and your company.
* Template sites frequently don't give search engines what they
need to list your site where customers and prospects can find
you.
Simple Solutions
Don't worry. There are some very SIMPLE changes that will make
your template website perform like a million bucks.
1. Add plenty of copy to your pages. Write 100 to 300 words for
your home page. That is the first page visitors see and many are
reluctant to click to other pages if they don't have basic
questions answered on the home page.
List your features or services and add a benefit or two with
each. For example: Plumber Jason Jones repairs plumbing fast and
at reasonable cost. You get back to your normal life without
waiting and you save money!
Most template sites have type that is rather small. If a lot of
your customers are middle age or older, make your type at least
12 point or medium sized. People who have to squint to read tend
not to buy.
2. Fill out your "About" page and "Contact" pages. Tell your
story with a full page on your About page. Start your contact
page with a paragraph that covers how you can help people when
they call or email.
3. Be sure to include a Title for your home page. The Title is
the line that appears at the top of your browser. That's what
search engines look for first when deciding how to list your
site.
Far too many template sites have a title that says "home page."
Instead, change the title to your name, your city, and a few
words to explain what you do.
For example: Plumber Jason Jones in Centertown, Iowa 555-555-1212
Anyone who searches Google for a "plumber Centertown, Iowa" will
likely find Jason at the top of the heap.
While you're at it, fill out the description meta tag at the top
of your home page's html code. This is the description that
search engines will use with your link. Make your description a
short ad for your site.
Going back to our plumber example: Centertown, IA Plumber Jason
Jones is prompt, good, and low cost. Call 555-555-1212.
4. Finally, resist the temptation to fill your home page with too
many widgets and applications. Many template services, like the
highly popular Wordpress, let you simply click a button to add a
calendar, a survey, or stock photos. I see some sites that have
so many of these do-dads there's not enough room left to learn
about the business.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options
for 2011:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Know Your Customer
by Kevin Nunley
http://DrNunley.com
The better you can describe your best customers, the more
products and services you can sell.
What newspapers, magazines, and e-zines do they read? What topics
interest them most? What groups or associations do they belong
to?
You can devise a questionnaire to send to your best customers and
prospects. Entice them with a free offer or a big discount.
Many actors start developing their character by writing down a
long list of words that describe the character. This helps the
actor think deeply about the part they are going to play.
This strategy works well to help you figure out what kind of
people buy often. You likely know far more about your prospects
and customers than you realize. This method helps you get a
clearer understanding of what you probably already know.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
DOUBLE, TRIPLE, QUADRUPLE Your Sales Daily! My amazing source of
NON STOP HOT LEADS makes anyone's Sales go through the roof! Earn
$3,000, $5,000, $8,000 PER MONTH! Fool-proof NEW System is
perfect for start-ups, affiliates, home business, or ANY business
that needs MORE LEADS NOW! Completely automated. Takes just
seconds to get started: http://GREATHOTLEADS.COM
FREE E-BOOK DOWNLOAD - Get 7 of the hottest, most helpful ebooks
ever written! Everything YOU need to Make SIX FIGURES online:
SEO, Affiliate Income, Joint Venture Secrets and many more.
Thousands of others have paid big money for these Best Seller
ebooks. But I'm going to give ALL of them to YOU FREE. No fine
print, no catch. DOWNLOAD FREE: http://eMarketingProfit.com
Online Dating for Women 25 to 34 years-old. http://Close2Love.com
gives you instant access to our HUGE Community of 5 Million
interesting members. Extensive profile info and photos. Quickly
search millions for precise personality, looks, career status,
and more. Find YOUR perfect match and have the time of your life.
See for yourself at http://www.Close2Love.com .
Visit uso on Facebook: http://www.facebook.com/close2lovedating
Here's the business opportunity I always recommend. Work from
home, make money, etc....with a company that is solid and treats
people well. This company ALWAYS does well in recessions.
I've been a member since 1998: http://drnunley.com/bizop.htm
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: affiliate programs, lower copywriting prices, make site sell, template sites
Tuesday, September 04, 2007
All new articles! Forward this issue to a friend.
Subscribe at http://DrNunley.com
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Affiliate Programs: The Net's Favorite Marketing Method
by Kevin Nunley
http://DrNunley.com
A reader sent me this question from the Expert area of
Staples.com:
"I'm thinking of starting my own affiliate or referral program.
I know what the rewards are but what could be the risks in doing
this?"
Referral and affiliate programs are the number one marketing
method on the Web. If someone promotes your business and helps
you sell a product or service, you give them a cut of the sale.
Commissions range from 5% to 75% in some cases.
There are a number of firms that will set up your affiliate
program with software to track sales. SimpleAffiliate.com has a
very low-cost system. MyAffiliateProgram.com is easy to set up
and very reliable.
Of course, there are some downsides as you mention. With so many
companies offering affiliate programs, it can be a challenge to
get people excited about yours. Your best bet is to create a
specialized referral program that appeals to a core group of
business people. For example, if you sell computer software, you
could create a program directed at teachers or computer repair
outlets.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
*************************************
Market To Yourself
by Kevin Nunley
http://DrNunley.com
Usually we talk about how to market your product or service to
prospects. But that leaves out one very important person--YOU!
As the economy has gotten tighter, we've seen a lot of very good
business ideas go by the wayside. In many cases, the owner had
to face difficult challenges. The problems could have been
overcome but the owner just felt too down to go on.
During these times it is important to market to yourself. You
must be able to face problems while keeping your enthusiasm and
belief in your project.
Keep your optimism by realizing that many of the fears we have
aren't that firmly rooted in reality. Something bad happens and
we immediately imagine a whole string of disasters that could
follow. In the end, things are never as bad as we imagine.
Remind yourself most of your fears never materialize. The
optimist who keeps smiling even when things look grim probably
has a point.
Keep your enthusiasm going. It's hard to accomplish anything
without true passion and motivation for your work. I often
create a new service or add a small improvement to an existing
service just to keep my own enthusiasm up.
Remind yourself that all things in business require patience. We
may want it NOW, but the world is rarely ready to let us have it
that fast.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing deal at http://DrNunley.com
****************************************
DrNunley answers! Send questions to DrNunley.com.
Q: Kevin,
I have an e-newsletter where I give tips on running an Internet
business. My question is, each issue I try to give new programs
that are good and report programs that are scams. Should I just
rotate opportunities each issue or only include a few each time?
I generally introdcue 5 or 6 opportunites each issue which is
every other or third day. Is that to many opportunities?
I don't get many takers, but I have only had a newletter for 2
1/2 months now and already 1005 people have opted in to read it.
I must be doing somthing good to keep them as subscribers--but
they won't sign up for the business opportunites.
Any idea how to resolve it so I get more sign-ups?
Barbara
A: Barbara,
I agree you're doing something right. 1005 subscribers in less
than 3 months is very good. You might do better to include
around 3 opportunities in each issue. It may take more time for
people to start to completely trust your information and sign up
for the opportunities. Keep the good information coming and it
will happen.
Best,
Kevin Nunley
*******************************************
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********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: affiliate programs, building ezines, kevin nunley, market yourself
