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FREE weekly wisdom to fatten your profits!

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Make Your Template Website Sell

by Kevin Nunley
http://DrNunley.com

Websites designed from templates account for at least 80 percent
of the business sites on the Net. Chances are you or your web
designer used a template to design your site.

That is a good thing. Templates let you have an attractive,
professional site without paying a lot of money -- or any money
at all. But there are a few problems that keep many template
sites from selling their most.

* Templates emphasize graphics while minimizing copy. Most
template sites simply don't have enough writing to explain your
business and sell your products or services.

* Templates tend to keep YOUR personality from shining. Your site
looks slick, but probably looks like a lot of other sites and
doesn't let visitors get an honest feel for you and your company.

* Template sites frequently don't give search engines what they
need to list your site where customers and prospects can find
you.

Simple Solutions

Don't worry. There are some very SIMPLE changes that will make
your template website perform like a million bucks.

1. Add plenty of copy to your pages. Write 100 to 300 words for
your home page. That is the first page visitors see and many are
reluctant to click to other pages if they don't have basic
questions answered on the home page.

List your features or services and add a benefit or two with
each. For example: Plumber Jason Jones repairs plumbing fast and
at reasonable cost. You get back to your normal life without
waiting and you save money!

Most template sites have type that is rather small. If a lot of
your customers are middle age or older, make your type at least
12 point or medium sized. People who have to squint to read tend
not to buy.

2. Fill out your "About" page and "Contact" pages. Tell your
story with a full page on your About page. Start your contact
page with a paragraph that covers how you can help people when
they call or email.

3. Be sure to include a Title for your home page. The Title is
the line that appears at the top of your browser. That's what
search engines look for first when deciding how to list your
site.

Far too many template sites have a title that says "home page."
Instead, change the title to your name, your city, and a few
words to explain what you do.

For example: Plumber Jason Jones in Centertown, Iowa 555-555-1212

Anyone who searches Google for a "plumber Centertown, Iowa" will
likely find Jason at the top of the heap.

While you're at it, fill out the description meta tag at the top
of your home page's html code. This is the description that
search engines will use with your link. Make your description a
short ad for your site.

Going back to our plumber example: Centertown, IA Plumber Jason
Jones is prompt, good, and low cost. Call 555-555-1212.

4. Finally, resist the temptation to fill your home page with too
many widgets and applications. Many template services, like the
highly popular Wordpress, let you simply click a button to add a
calendar, a survey, or stock photos. I see some sites that have
so many of these do-dads there's not enough room left to learn
about the business.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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Know Your Customer

by Kevin Nunley
http://DrNunley.com

The better you can describe your best customers, the more
products and services you can sell.

What newspapers, magazines, and e-zines do they read? What topics
interest them most? What groups or associations do they belong
to?

You can devise a questionnaire to send to your best customers and
prospects. Entice them with a free offer or a big discount.

Many actors start developing their character by writing down a
long list of words that describe the character. This helps the
actor think deeply about the part they are going to play.

This strategy works well to help you figure out what kind of
people buy often. You likely know far more about your prospects
and customers than you realize. This method helps you get a
clearer understanding of what you probably already know.

See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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See you next week!
Kevin

Labels: affiliate programs, lower copywriting prices, make site sell, template sites

- posted by Kevin @ 8:17 AM