DrNunley's Marketing Tips ezine
Thursday, February 16, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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Use YOU
by Kevin Nunley
http://DrNunley.com
You often hear that the word "FREE" is the most powerful word in
marketing. That is not entirely true. Yes, FREE gets attention,
but there is an even more powerful word that professional
copywriters use non-stop.
Use "YOU." Hokey as it may seem, using "YOU" a lot pulls the
reader into your copy. For example: You can earn big bucks when
you use this strategy.
The goal of most good ad or sales copy is to make the reader,
listener, or viewer feel like you are talking directly to them.
People love to hear about themselves. "YOU" lets people know the
information you are giving them is for their benefit.
Can you use "YOU" too much? One top writer told me not to worry
about it. "People don't seem to notice lots of YOU's in the copy.
It all blends together naturally for them."
Sure enough, look at any well-written bit of sales copy and you
will see "YOU" used over and over again, sometimes several times
in a single sentence.
Until someone points it out to you, you never notice how much you
see YOU!
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
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"Why Aren't You Answering?"
By Kevin Nunley
http://DrNunley.com
Just about everyone's email box is over-flowing.
If your prospect doesn't recognize your name or email address, or
your subject line doesn't sound interesting, your carefully
crafted email message can be deleted along with the morning spam.
Many of us also leave messages we want to respond to in the IN
file of our email programs, hoping to get to them when we have
time. After a week or so we forget all about them.
One aggressive entrepreneur sends me his sales messages almost
every day. When he wrote a personal note to me, I mistook it for
his daily ad and didn't open it.
Here's the number one way to break through to email-swamped
customers on your third send. Put their name and the words "Why
aren't you answering me?" in the subject line.
To keep your note from sounding hostile, make the body of your
email less impatient. "I know you're getting an avalanche of
email and may have missed the note I sent last month. Here is my
original message below. Thanks for your time and I look forward
to hearing from you."
The "Why aren't you answering me?" subject line works every time.
It can be just the solution when you absolutely must get your
message to its intended destination.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
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We're at:
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Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, copywriting tips, email conversion, email marketing, email tips, sales letter tips
