DrNunley's Marketing Tips ezine
Tuesday, September 04, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Read this ezine online at http://drnunley.blogspot.com/
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Offer a Free Seminar
by Kevin Nunley
http://DrNunley.com
When the founders of ehow.com started their advice-giving
web
site, they never anticipated the hot demand for expert help.
Their average visitor comes back several times per week to
learn
how to do something they are having problems with.
Millions of people crave expert information on every topic
you
can imagine. Offer free seminars on a topic you know well
and
provide the help so many people want.
Your seminar can take many forms. Rent or borrow a large
convention room and publicize your seminar in ads and with
free
publicity. Reserve a large table at a favorite restaurant
and
invite a limited group to lunch and learn. You can even hold
your
seminar on a telephone conference call (I used to have
weekly
call that included up to 110 people) or in an Internet chat
room.
Keep your seminar commercial free. Provide good information
and
how-to tips. You can invite attendees to pick up a
"green sheet"
on the way out. It can include more tips, resources, and
your
best deals.
Invite attendees to come by your store or office or contact
you
via email or phone for more personalized help.
t how you can get your own bag ad campaign
started.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Write a Personal Letter
by Kevin Nunley
http://DrNunley.com
Personal letters are very powerful. Get a big stack of mail
from
the letter carrier and I'll bet you open the hand-addresses
letter from a friend first. We often talk about making web
site
copy and newspaper ads carry the power of a letter. Why not
market your business by simply writing a personal letter?
Keep your letter to a single page.
Make paragraphs short. I like three line paragraphs, but
five or
six lines per paragraph is also fine. Longer paragraphs make
your
copy look dense and a long read to someone who is in a
hurry.
Underlining and CAPITALS are good for a sales letter, but
keep
them out of your personal letter.
Sign your letter in a different color ink than the color it
is
printed in. Include a P.S. Sixty percent of readers read the
P.S.
before they read the rest of the letter. Have the P.S.
restate
your offer, your time limit, or urge the reader to call or
email
you.
Hand address your envelope and use a regular first class
stamp.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, direct mail, free seminiar, Kevin Nunley PR expert, letter marketing, seminar marketing, write personal letter
