DrNunley's Marketing Tips ezine
Tuesday, August 14, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
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Promote Your USP
by Kevin Nunley
http://DrNunley.com
Your USP is your Unique Selling Position. It's the one thing
you
have that your competitors don't. When you promote your USP
you
get more customers.
Your USP could be a product or service that people want but
the
others don't sell. It could be something a bit more
intangible
like friendly service.
One search engine promotion firm I worked with NEVER
answered
email. Another always replies within hours. There is never
any
question which will get my business.
Put your Unique Selling Position on our business card, in
your
newspaper ads, and front and center on your web site.
If everybody in your business keeps their prices a big
secret,
publish yours right out in the open where anyone can examine
them
(you might be surprised how many of us won't buy if we
aren't
given the price without having to ask).
If all the others have the same products, point out how your
products are original, one of a kind, first to market.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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How to Get Testimonials
by Kevin Nunley
http://DrNunley.com
Nothing sells products and services like good comments from
past
customers. Prospects believe the word of a customer long
before
they'll buy into even the best written ad or most lavish TV
commercial.
But how do you get good testimonials, especially if your
business
is new?
1. Nobody says YOU can't provide the testimonial. If you
have
personally used the product you are selling and truly
believe
it's the best thing since sliced bread--put that in a
testimonial. Put your own words in quotations.
2. Get someone who is a recognized name in your field to say
something good about what you sell. Let them mention their
own
interest in the testimonial. This is why blurbs on book
covers
go, "Best book I've ever read," Joe Blow, author
of How to Get
Rich. Joe lends his good opinion as a way to get a mention
for
HIS book.
3. Put up a comments form on your web site. Clearly mention
that
some comments may be selected for display on your site or in
your
promotional literature. Some people will say good things
(which I
sure they mean sincerely) just to get their name in print.
4. Always include the person's first and last name along
with the
city they live in or the business they work for. Otherwise,
people will think you made up the testimonial.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
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Kevin
Labels: copywriting services, DrNunley, how to get testimonials, kevin nunley, sell your USP
