DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

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Write SIMPLY for Best Results

by Kevin Nunley
http://DrNunley.com

Nothing sells like simple, easy-to-read advertising copy. Penning
clever, articulate prose may be tempting, but busy prospects and
customers will respond faster to short words and simple
sentences. This is especially true for web sites.

"I favorably anticipate interaction on this issue" somebody wrote
in a note to me. "I look forward to talking with you about this"
would have been a better way to write it. Sure, I understood the
first sentence. But the second sentence is a no-brainer to
understand.

Try not to use a four-dollar word when a more common one will do.
Keep sentences short. Limit the number of sentences that have
commas in them (a sign that your sentence is getting complex).
Break complex sentences into shorter ones.

Of course, there are some exceptions. Lawyers, CEOs, and college
professors often insist on flexing their intellectual
qualifications by using complex prose. In those cases, give the
audience what they expect.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

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Send a Fan Letter to an Expert in Your Field

by Kevin Nunley
http://DrNunley.com

People love to get notes from others who admire their work. A
quick "fan" latter can open doors, create relationships, and get
insider information fast. Even famous people like getting notes
from admirers Many thrive on fan letters and figure their career
is faltering if they are not getting them.

Send your note via regular mail or email. Start by mentioning how
you have followed their work and found it interesting, important,
or helpful.

Then add your own ideas to show you are involved in the subject
or issue too. Finally, ask a question. Give the reader a reason
to respond to your message.

Provide several ways to respond. Many busy professionals love
super-convenient email. Others will fax you a letter. Still some
will pick up the phone and call you.

Be polite, brief, don't get too pushy, and never try to sell them
anything in the first contact.


See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: fan letters, simple writing, write simply, writing service, writing tips

- posted by Kevin @ 11:27 AM