DrNunley's Marketing Tips ezine
Wednesday, November 30, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Turn Visitors Into Buyers
by Kevin Nunley
http://DrNunley.com
One of the downsides of the Net is how hard it is to get visitors
to buy what you're selling. Typically 1% or fewer visitors buy.
The percentage of visitors that buy is called your "conversion
rate."
Imagine if Target or Sears got only got one buyer for every 1,000
people who came through the store. Because you don't have to
drive across town to get from one web site to the next, consumers
are far less likely feel committed to placing an order.
Increase your orders by showing visitors what a great VALUE your
product or service is. List lots of benefits the customer will
get when they buy. Tell them how your product or service will
make their lives better.
Put a link to your order page near the top of your sales copy and
another at the bottom. Make sure people always know where to
click at the moment they get the urge to buy.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Build Confidence Online
by Kevin Nunley
http://DrNunley.com
One of the most important factors in doing business online is to
get customers to trust you. Studies show that many people are shy
about placing an order online. Do everything you can to set their
fears at ease.
Put your photo (or a photo of your building, employees, even your
computer) on your opening page. This helps people feel like they
know you.
Include your name and contact info on every page. Many won't
order from a site that doesn't list a telephone number or
physical address.
Use plenty of testimonials from satisfied customers. You'll find
sales jump when you put a testimonial on your order page to
reassure buyers just before they finalize their purchase.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
MORE BUSINESS THAN YOU CAN HANDLE, FAST!
Beat out competitors, even with higher prices.
Super-cheap marketing & offers people can't resist!
3 easy steps to MAGNETIC MARKETING. FREE COURSE.
http://www.MarketingWithPurpose.com
AN AVALANCE OF TARGETED TRAFFIC is Yours with "SEO Networker 3.0!
Now you can use the newest, cutting-edge fully AUTOMATED SEO tools
to pull in your HUGE helping of FREE Search Engine Traffic.
We're talking Red Hot Prospects who are ready BUY anything you
sell -- and buy now! See my site with free videos, plus order
now at a 50% discount for a very limited time.
CLICK HERE to profit: http://bit.ly/t1MQx7
COMPLETELY AUTOMATE YOUR BUSINESS in just 24 hours! Turn ANY
business into a money-making CASH COW that earns SIX FIGURES
and runs fully on its own. You don't lift a finger. You spend
just as much time as you like with family, enjoying hobbies, or
traveling the world. Breakthrough Business Automation System and
business opportunity developed by one of the world's brightest
young entrepreneurs. This really works!! Exciting FREE Video.
GET STARTED Fast and Easy: http://sfmsystems.com/internetlifestyle/
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: better sales, customer confidence, website conversion, writing service
Wednesday, November 16, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Write SIMPLY for Best Results
by Kevin Nunley
http://DrNunley.com
Nothing sells like simple, easy-to-read advertising copy. Penning
clever, articulate prose may be tempting, but busy prospects and
customers will respond faster to short words and simple
sentences. This is especially true for web sites.
"I favorably anticipate interaction on this issue" somebody wrote
in a note to me. "I look forward to talking with you about this"
would have been a better way to write it. Sure, I understood the
first sentence. But the second sentence is a no-brainer to
understand.
Try not to use a four-dollar word when a more common one will do.
Keep sentences short. Limit the number of sentences that have
commas in them (a sign that your sentence is getting complex).
Break complex sentences into shorter ones.
Of course, there are some exceptions. Lawyers, CEOs, and college
professors often insist on flexing their intellectual
qualifications by using complex prose. In those cases, give the
audience what they expect.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Send a Fan Letter to an Expert in Your Field
by Kevin Nunley
http://DrNunley.com
People love to get notes from others who admire their work. A
quick "fan" latter can open doors, create relationships, and get
insider information fast. Even famous people like getting notes
from admirers Many thrive on fan letters and figure their career
is faltering if they are not getting them.
Send your note via regular mail or email. Start by mentioning how
you have followed their work and found it interesting, important,
or helpful.
Then add your own ideas to show you are involved in the subject
or issue too. Finally, ask a question. Give the reader a reason
to respond to your message.
Provide several ways to respond. Many busy professionals love
super-convenient email. Others will fax you a letter. Still some
will pick up the phone and call you.
Be polite, brief, don't get too pushy, and never try to sell them
anything in the first contact.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
AN AVALANCE OF TARGETED TRAFFIC is Yours with "SEO Networker 3.0!
Now you can use the newest, cutting-edge fully AUTOMATED SEO tools
to pull in your HUGE helping of FREE Search Engine Traffic.
We're talking Red Hot Prospects who are ready BUY anything you
sell -- and buy now! See my site with free videos, plus order
now at a 50% discount for a very limited time.
CLICK HERE to profit: http://bit.ly/t1MQx7
COMPLETELY AUTOMATE YOUR BUSINESS in just 24 hours! Turn ANY
business into a money-making CASH COW that earns SIX FIGURES
and runs fully on its own. You don't lift a finger. You spend
just as much time as you like with family, enjoying hobbies, or
traveling the world. Breakthrough Business Automation System and
business opportunity developed by one of the world's brightest
young entrepreneurs. This really works!! Exciting FREE Video.
GET STARTED Fast and Easy: http://sfmsystems.com/internetlifestyle/
GET PUBLISHED - FAST. Breakthrough Free Report reveals self
publishing secrets and tips. You'll discover: Tricks to "speed
write" your book. The 3 essentials you need to produce and
distribute your book. The one promotion resource every self
publisher must have. And more! For your FREE copy, visit
http://www.SelfPublishReviews.com/nunley
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: fan letters, simple writing, write simply, writing service, writing tips
Wednesday, November 09, 2011
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Get the Word Out!
by Kevin Nunley
http://DrNunley.com
Many...no most...of the successful entrepreneurs I know are very
good at getting the word out. All have different methods for
doing this. Some send lots of personal e-mails to anyone who will
listen to them. Others spend plenty of time on the telephone
talking with people they know can spread the word to lots of
others. Some spend a goodly budget each month running e-zine ads.
In every case, they are working constantly to get the word out.
There is something about blowing your own horn that creates
excitement. People catch your enthusiasm and tell others. Word of
mouth starts to snowball.
Make your "get the word out" effort a daily habit. Lots of people
get excited about a project for a few weeks then drop it. But
those who get excited about a project, blow their own horn, and
continue to blow it year after year get special attention and
regard.
Prospects and customers see them as steady rocks in a world that
is constantly changing. A person who continues to spread their
message month after month appeals to something deep within all of
us.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letter and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price: http://DrNunley.com/123.htm
************************************
Tell Them What to Do
by Kevin Nunley
http://DrNunley.com
Some of the most successful business people are highly skilled at
telling people what to do.
"Most customers come to me not knowing much about how to get
their business on the Internet," says Tom who runs a web hosting
company. "Once I show them I know what I'm doing and have their
best interest in mind, they buy everything I tell them to buy."
Most of us like it when there is an expert who can steer us to
the best products and services for our situation. If the doctor
says this pill will help, I trot down to the drugstore and buy
it. If a master electrician says to replace a breaker box or your
house will burn down, you probably have it replaced immediately
without qualms.
Most customers are not authorities on the product they are
buying. They simply know it has some chance of helping their
situation or they have experienced results with it in the past.
Even people who regularly buy thousands of dollars of a product
or service are eager to learn more about what they are buying and
how it can be used to better their situation.
Be the expert in your business. Freely give advice and guidance
to any customer who is open to it.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
AN AVALANCE OF TARGETED TRAFFIC is Yours with "SEO Networker 3.0!
Now you can use the newest, cutting-edge fully AUTOMATED SEO tools
to pull in your HUGE helping of FREE Search Engine Traffic.
We're talking Red Hot Prospects who are ready BUY anything you
sell -- and buy now! See my site with free videos, plus order
now at a 50% discount for a very limited time.
CLICK HERE to profit: http://bit.ly/t1MQx7
COMPLETELY AUTOMATE YOUR BUSINESS in just 24 hours! Turn ANY
business into a money-making CASH COW that earns SIX FIGURES
and runs fully on its own. You don't lift a finger. You spend
just as much time as you like with family, enjoying hobbies, or
traveling the world. Breakthrough Business Automation System and
business opportunity developed by one of the world's brightest
young entrepreneurs. This really works!! Exciting FREE Video.
GET STARTED Fast and Easy: http://sfmsystems.com/internetlifestyle/
GET PUBLISHED - FAST. Breakthrough Free Report reveals self
publishing secrets and tips. You'll discover: Tricks to "speed
write" your book. The 3 essentials you need to produce and
distribute your book. The one promotion resource every self
publisher must have. And more! For your FREE copy, visit
http://www.SelfPublishReviews.com/nunley
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: consulting, copywriting services, promote your business, self promotion
Sunday, November 06, 2011
How GE Capital Abruptly Shut Down Daddy's Junky Music, New England's Most Loved Cultural Institution
A concrete example of how misguided bankers destroy the America we love
by Kevin Nunley
Last week Daddy's Junky Music abruptly closed all their stores throughout New England. For those who live in the North East, the family owned Daddys music stores have been a cultural icon for 40 years.
Daddys is where millions of Americans bought their first guitar, learned to play the bass, met other musicians, got to visit with touring superstars, and even performed at frequent open mic nights on the in-store stages.
The Daddys stores were run by musicians for musicians. They accepted ALL used instruments with generous credit toward a new instrument or cash. This policy, virtually unknown in the music business, was a catalyst behind making New England one of the most exciting music scenes in American history.
In recent years the New England states (Connecticut, Massachusetts, Vermont, New Hampshire, and Maine) have had more local performances, more active online discussion groups for musicians, and far more trading of musical instruments. Just check OpenMics.org and Craigslist for a taste.
Daddys was clearly behind all this. Yet the music retail business is one of small profits and tough competition. You don't own a music store to get rich. You do it for the love of music.
Enter GE Captial
Daddys owner Fred Bramante (who started the first location with just a few hundred dollars and some old guitars) continued to put Daddys locations in more communities. Just like virtually every other American business, he did this by borrowing expansion capital from a commercial bank. In this case -- GE Capital. GE Capital is the bank divison of General Electric.
Then in 2008 the Great Recession hit and sales slumped. Daddys figured they could work harder, plan smarter, save money where ever they could, and weather the storm.
This year, with the recession dragging on longer than expected, Daddys closed several less popular stores and tightly focused their product lines. Bramante reported in many press interviews that they were optimistic their earnings would be back on track after the Holiday Season.
This is the standard scenario for almost all of America's retail businesses both large and small. As much as half of the year's sales are earned during the Christmas season.
But a catastrophe was just around the corner. In late October Daddys received orders from GE Capital to pay $3 Million within five days or else lose the entire Daddy's chain.
Press accounts show this demand came completely out of the blue. Daddys had no choice but to shut down all their stores and layoff more than 100 employees. Thousands of customers were left in the lurch after putting money down on orders, paying for orders that could not be delivered, or stuck with worthless gift cards and credits that could not be redeemed.
Daddys explained over and over on their Facebook site EVERYTHING they owned, including bank accounts, were being controlled by GE Capital. The stores were powerless to help customers.
Additionally, GE Capital refused to respond to Daddys when asked what would happed to customer credits, orders, and payments.
What This Means For YOU
This is simply another instance where big city bankers made a cold decision to shutter a struggling family business. Unfortunately in this case the sudden closing of Daddy's left a huge hole in the lives of millions of Americans.
Could GE have worked with Daddy's just a few more weeks to let Holiday sales come in?
Could GE have communicated better with the family business so they could have averted the ridiculous "pay $3 Million this week or we own you" demand?
Is this move entirely justified by GE's circumstances and business plan, or is it simply a callous action meant to insure its executives' year-end bonuses.
A difficult economy demands a different kind of management and better decision making. Especially banks need to realize they have inordinate power in American society and must act responsibly before shuttering key institutions and sectors.
Anything less is reprehensible. No wonder so many Americans oppose Wall Street. No wonder increasing millions feel new financial regulation (or re-regulation) is in order.
Here's what YOU can do:
1. Post your ideas and comments on social media. Big corporations, no matter how insulated, monitor social media. They see what you say.
2. Write an old fashioned letter and mail it. The complaint letter has been proven to work in university studies.
3. Talk to friends, write a letter to your local paper, speak your mind. You'll be surprised how many people support you.
Kevin Nunley is a small business owner who has worked for decades to help others start and grow family businesses. kevin@drnunley.com
Labels: bank regulation, Daddys Junky closes, Daddys Junky Music, family business, GE Capital
