DrNunley's Marketing Tips ezine
Thursday, January 19, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Press Release Myths
by Kevin Nunley
http://DrNunley.com
There are a lot of experts telling you what and what not to do
with a press release. Most of it is excellent advice, but there
are a few insider tips they are missing.
Recently a PR expert wrote advising me to stop telling people to
use press releases. "The media is so busy that a press release is
the last thing they have time for," she said.
On the contrary, most media folks are constantly looking for good
stories and information. Most don't care how they get it. Even
though media gets too much mail, too many phone calls, and an
avalanche of email, they are always short of great stories.
Back when I did a radio show in San Francisco, a homeless guy
would tape his pencil-written essays to the front door of the
studio. Did I scan them for something I could use on the air? You
bet.
Another press release truism tells you not to call an editor and
ask if they received your press release. True, this is at the top
of many editors' pet peeve lists. However, nobody gets anywhere
in media without being persistent.
Media folks move up into prestigious organizations and high-
paying jobs by calling and emailing prospective bosses over and
over. Find a media pro with an impressive track record and you'll
likely find someone who is a real pest when shooting for a new
job.
Be persistent and be there when an editor, writer, producer, or
reporter finally decides they have a need for your story.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
DrNunley.com was one of many that was dark yesterday as part
of the web-wide anti-censorship protest. Here are two good pages
providing information on what you can do to protect your rights
on the Internet:
http://www.craigslist.org/about/SOPA
https://www.google.com/landing/takeaction Five Million people
have signed Google's petition.
Make 2012 YOUR year to profit.
See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Differences Between Marketing Products and Services
by Kevin Nunley
http://DrNunley.com
About once a week I hear from someone who says "you always write
about how to market a product, but not a service." A few days
later I'll get a note from someone else "you only write about
marketing a service."
The truth is, there isn't much difference between marketing a
product and marketing a service. In both cases your main
objective should be to convince people you have benefits they
really want and need.
Most sales are based on emotion. We buy because the offer makes
us feel more secure, less hurried, more relaxed, or just plain
excited.
It's common knowledge that putting a photo of a product in an ad
or on a web site increases sales. Services can also benefit from
having a picture.
A photo of the owner or person performing the service builds
customer confidence. Even a simple shot of hands at work can give
a prospect an image to connect with your service--an important
mental step for many consumers.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Sell Tons of Anything! FREE course by America's Small Business
Marketing Expert Dan Kennedy shows you how. Learn where you can
find a non-stop supply of eager new customers who are super
hungry for whatever you sell. Doesn't matter if you own a small
business, are in MLM, Affiliate Marketing, online or off - this
works for ANY business to earn you Six Figures this year.
http://www.MarketingWithPurpose.com
Announcing the 100% Done-For-You marketing system designed to set
you up for Automatic Income For Life! Here's your chance to join
forces with Roy Babineaux in 2012 and achieve total financial
freedom! Many of you may recognize Roy because he has been in
this industry for over 20 years and built an organization of over
500,000 distributors in Cajun Country Candies with his last
system. Now he plans to do it again, only he plans to do it
faster and better than before and he would like to invite YOU to
join him in this new, amazing money generating system that
could help you eliminate all your money worries! Request Roy's
FREE Booklet today that reveals all the exciting details about
his "Proven Income System" at:
http://www.roysincomesystem.com Enter Access Code: 249
DO YOU KNOW SOMEONE who wants to become Pregnant, but can't?
"The Complete Pregnancy Miracle System" is an all-natural
approach that has worked for thousands of women who were told
they could never have children. Learn natural ways to
dramatically improve your odds of conception. You owe it to
yourself to find out more:
http://www.HowToGetPregnantMethods.org
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywriting services, marketing product service, press release myths, SOPA protest, writing services
Tuesday, January 10, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Prospecting in Chat Rooms, Discussion Boards, and Other Social
Media
by Kevin Nunley
http://DrNunley.com
Recently I asked Kevin Ammons how he built his massive downline
of 1,000 people. Kevin told me he did it almost entirely in chat
rooms on AOL.
I've heard others say this, too. One man told me getting new
customers this way is "like shooting fish in a barrel."
Kevin says the key is to first develop a friendly relationship
with prospects. You have to use the soft sell approach.
"People in general do not like being 'sold,' especially from
someone online they've never met. Though they can see you in chat
rooms, read your website, view posts on a bulletin board, you
will need to build a reputation with them."
Chat rooms, discussion boards, and other social media sites can
also serve as a great training tool for new distributors. "They
can watch the conversations that take place so they can duplicate
it in their own chat rooms," Kevin says.
It is important to appear in the chat room at the same time every
day or several days per week. Let visitors know what your chat
room schedule is. You can become the resident expert visitors and
regulars turn to.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Explore The Hunger
by Kevin Nunley
http://DrNunley.com
You've heard the advice sell the sizzle not the steak? Kent
Schrader says to take it a step further.
"Don't sell the steak. Don't even sell the sizzle. Explore the
HUNGER! " Kent says. Find where the customer is hurting and solve
that hurt.
Kent illustrates it like this: "If someone calls me at 3:00 in
the morning to tell me that because I am such a good friend, they
are giving me FOUR new tires, and they are letting me know the
tires are now in my driveway, I'd probably say 'thanks' but then
I'd be thinking, 'why the heck did he call at 3:00 am' before
drifting back to sleep."
"On the other hand, if the same friend called me to say he just
drove by and saw someone taking ONE of the tires off my car, I'd
probably thank him profusely, leap out of bed, and run to the
window before calling the police."
Most folks are motivated a lot more by a pressing problem or fear
of loss than by the chance for gain. Make your marketing explore
the customer's frustration and pain.
Have your product or service be the cure.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
MORE BUSINESS THAN YOU CAN HANDLE, FAST!
Beat out competitors, even with higher prices.
Super-cheap marketing & offers people can't resist!
3 easy steps to MAGNETIC MARKETING. FREE COURSE.
http://www.MarketingWithPurpose.com
Announcing the 100% Done-For-You marketing system designed to set
you up for Automatic Income For Life! Here's your chance to join
forces with Roy Babineaux in 2012 and achieve total financial
freedom! Many of you may recognize Roy because he has been in
this industry for over 20 years and built an organization of over
500,000 distributors in Cajun Country Candies with his last
system. Now he plans to do it again, only he plans to do it
faster and better than before and he would like to invite YOU to
join him in this new, amazing money generating system that
could help you eliminate all your money worries! Request Roy's
FREE Booklet today that reveals all the exciting details about
his "Proven Income System" at:
http://www.roysincomesystem.com Enter Access Code: 249
DO YOU KNOW SOMEONE who wants to become Pregnant, but can't?
"The Complete Pregnancy Miracle System" is an all-natural
approach that has worked for thousands of women who were told
they could never have children. Learn natural ways to
dramatically improve your odds of conception. You owe it to
yourself to find out more:
http://www.HowToGetPregnantMethods.org
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: chat room marketing, copywriting services, hunger marketing, sizzle marketing, social media marketing
Wednesday, January 04, 2012
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997
*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
There's a Woman Behind Male Purchases
by Kevin Nunley
http://DrNunley.com
When you want to sell more male-oriented products or services,
try pointing your marketing at women.
Women place or influence 80% of all new car, truck, and van
purchases (which makes you wonder why so many auto dealerships
treat women like they don't know much about cars).
Women are responsible for almost 70% of all home computer sales
and take care of over half of all investment decisions.
Now here's a shocker (or maybe not). Women are behind almost half
of the purchases for men's wear products.
No wonder that traditional media has always charged the highest
ad rates for stations, publications, and programs that reached
predominantly female audiences.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com
************************************
See Kevin's dramatically LOWER prices and Expanded Options:
- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm
Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************
Get Co-Op Money To Pay For Marketing
by Kevin Nunley
http://DrNunley.com
If you sell brand-name items or services of any kind, ask your
suppliers about getting co-op ad money.
Many companies will pay you a fee if you include their name,
logo, or promotional line in your advertising. Ad agencies are
notorious for not telling you about co-op and media reps
frequently never get around to it.
Make it your business to ask your suppliers about their co-op ad
programs. Some businesses cleverly include several co-op names
and logos in their ads. As a results, many have half of their
marketing costs paid by their suppliers.
There is an additional benefit to going after co-op ad money.
Since most co-op programs are run by big manufacturers, you end
up mentioning lots of big names in your advertising.
This gives your business more credibility making your look bigger
and more established.
See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm
Announcing the 100% Done-For-You marketing system designed to set
you up for Automatic Income For Life! Here's your chance to join
forces with Roy Babineaux in 2012 and achieve total financial
freedom! Many of you may recognize Roy because he has been in
this industry for over 20 years and built an organization of over
500,000 distributors in Cajun Country Candies with his last
system. Now he plans to do it again, only he plans to do it
faster and better than before and he would like to invite YOU to
join him in this new, amazing money generating system that
could help you eliminate all your money worries! Request Roy's
FREE Booklet today that reveals all the exciting details about
his "Proven Income System" at:
http://www.roysincomesystem.com Enter Access Code: 249
DO YOU KNOW SOMEONE who wants to become Pregnant, but can't?
"The Complete Pregnancy Miracle System" is an all-natural
approach that has worked for thousands of women who were told
they could never have children. Learn natural ways to
dramatically improve your odds of conception. You owe it to
yourself to find out more:
http://www.HowToGetPregnantMethods.org
MORE BUSINESS THAN YOU CAN HANDLE, FAST!
Beat out competitors, even with higher prices.
Super-cheap marketing & offers people can't resist!
3 easy steps to MAGNETIC MARKETING. FREE COURSE.
http://www.MarketingWithPurpose.com
CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: co-op ads, gender sales, marketing to women, writing services
