DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

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Better, Faster, Cheaper

by Kevin Nunley
http://DrNunley.com

If there is one thing that the Internet and smart phones have
done, it has been to force everything in business toward "better,
faster, cheaper."

All these new forms of communication let customers easily shop
with more of your competitors. That means more variety, bigger
selection, and sometimes lower prices and better service for
customers.

It also means a LOT more pressure on businesses to cut costs and
offer better service. In some industries, the trend is simply
unavoidable. When computer manufacturers tried to raise the price
of computers, the strategy backfired. Customers simply weren't
willing to pay for a product that wasn't cheaper and better.

In the past, when consumers couldn't search the Internet for
almost anything under the sun, many would pay higher prices and
wait longer for delivery simply because they didn't have any
other easy choice. You may STILL be able to take your time and
keep prices high if customers don't have many choices or PERCEIVE
they don't have many choices (for example, if you're the best in
your biz and buying from anyone else would mean settling for less
quality).


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

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- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
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Marketing a Small Town Business

by Kevin Nunley
http://DrNunley.com

A lot of people who read these articles live in small towns.
Smaller communities are great places to live, but they often
offer fewer opportunities to earn an income. People in rural
communities have long known their best chance to succeed can be
in owning and operating their own business.

How do you market a small town business (or a neighborhood
business in a city--which works much the same way)?

Start with the oldest and most effective form of marketing known.
Talk to people. Smile, look them in the eye, and tell them about
your business and how what you sell can help them. You don't have
to do a hard sell, but give people you know or meet the lowdown
on what you've been up to. In small towns, that kind of local,
personal information is as important as the morning headlines.

Talk to the editor of the nearest newspaper about doing a feature
story on you and your business. Make a point of noting the
interesting or helpful information you can provide for the
article.

Check the price of radio and cable TV ads. It's not unusual to
buy these commercials for a few dollars each in small
communities. And don't forget no-cost Craigslist, a staple for
many small communities.

Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
See my famous PR deal at http://drnunley.com/release.htm

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This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: Better faster cheaper, copywriting services, Kevin Nunley PR expert, marketing efficiency, press release writing

- posted by Kevin @ 5:46 AM

 

Labels: 000 media contacts, 11, copywriting services, how to distribute a press release, How to write a print ad, Kevin Nunley PR expert, press release secrets

- posted by Kevin @ 10:46 AM

 

Labels: copywriting service, Customers buy YOU, Kevin Nunley PR expert, marketing with order form, order form marketing, What makes customers buy, why customers buy

- posted by Kevin @ 9:08 AM