Labels: 3 ways to save on ads, copywriting services, star in your own commercials

- posted by Kevin @ 7:09 AM

 
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Offer Your Own Email Course

by Kevin Nunley
http://DrNunley.com

One of the most successful marketing techniques I've found is
offering your own course via autoresponders. My original
"Make Your Website Sell" course got 15,000 sign-ups.

Here is how to create yours:

1. Pick a problem that lots of your customers struggle with. In
my business the big stumpers are getting a site that sells,
finding a way to handle email, figuring out search engines, and
finding low-cost ways to advertise effectively.

A course on any of these is guaranteed to bring lots of
interested prospects and customers (and you can bet I'm plugging
my ads here and there during the course).

Your course could be on how to complete a basement, how to avoid
an IRS audit, how to give your kids straight teeth, or anything
else that customers often ask about.

2. If you don't write or have time to pen your own articles, look
for others who have written on the topic. It is perfectly legal
to put their ideas in your own words (always proper to give them
credit).

You can also quote the article. It is best to ask in advance, if
your course is for commercial purposes. Start your article, then
say expert Jane Doe has some valuable information. Include a few
paragraphs of what Jane wrote.

Be careful not to use so much you give away her entire article
and spoil her ability to sell the information.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

************************************
Get more Traffic, then convert for Sales!

See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************

Include a Benefit In Your One-Liner

by Kevin Nunley
http://DrNunley.com

No matter how short your advertising message is, even if it is
just one line, include a benefit. Give people a reason to contact
you, email you, or drop by your store.

Nobody does anything without getting something good in return,
even if it is just a good feeling.

Including a benefit in even the shortest ad blurbs super charges
the power of your ad like you wouldn't believe.

A school teacher who helps other educators with innovative
strategies showed me her new promotional pencils. While most
businesses simply have their name and phone number listed on
promotional items, the teacher added a benefit.

"Free ideas at...." If there's anything we all need, it's free
ideas.

Add benefits to your short ad lines. Peace of mind, Save money,
Save time, Be rich.


See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

More Traffic Than Fortune 500s: INSTANTLY.
Top marketer in almost entire industry spills
secrets on exactly how he gets crazy amounts
of high quality traffic... fast, in no cost Webinar.
This works for ANY offer. Visit...
http://www.TRAFFICWHICHBUYS.COM

EARN $1,000 CASH Extra Money THIS WEEK! Super hot product is
flying off the shelves -- sells itself. People LOVE it! Fully
Automated System does all the prospecting, selling, fulfillment,
and follow-up for you. NO selling, NO phone calls. Be like me and
just sit back and watch the $$$$$ flow in!
http://www.1hundred-percent2day.com

"Get $10 Free Money" CA$H IN A FLA$H! New Online Business
Is Raking In HUGE Profits! See Proof Of Payments! JSS-TRIPLER
Enables You To Quickly Get Paid By OTHER Members Worldwide!
Discover The Money Making Breakthrough Of The DECADE!
2% Compounded Daily! http://WWW.10DOLLARMIRACLEGIFT.COM

GOING NUTS trying to make money with PPC and CPA? Our ingenious
computer system does all the work for you. Chooses keywords and
pours through thousands of PPC and CPA bidding options to find
the absolute MOST EFFECTIVE for you! Simply load your ad, set
your budget, and ADsVendor does the rest. Check it out NOW:
http://www.ADsVendor.com

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: ad slogan, copywriting services, email course, email marketing, email promotion, marketing slogan

- posted by Kevin @ 10:56 AM

 
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Make Your Web Site Deeper

by Kevin Nunley
http://DrNunley.com

Nielsen, the famous media ratings company, recently told us there
has been a big change in the way people browse the Net.

In recent months people are surfing far fewer sites, but spending
a lot more time on the sites they visit. You may have noticed
this change in your own Internet use. I've seen it in mine.

Instead of finding big lists of web sites and hopping from one to
another, I have a small list of favorites I visit often and
explore extensively.

This may mean you need to design your web site in a different
way. Add more content, more levels, and with additional detail.
If someone wants to spend 20 minutes on your site, is there
enough to keep them busy?

Frankly, this change in how customers use the web can be a very
good thing. It is hard to make a sale when people are intent on
getting to the next site. More time spent on your site means more
of a commitment to buy.

It also means fewer sales abandoned at the shopping cart.
Prospects don't want to walk away empty-handed after spending a
big chunk of their valuable time studying your site.

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

************************************
Get more Traffic, then convert for Sales!

See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************

Three Letter Autoresponder Follow-up

by Kevin Nunley
http://DrNunley.com

A woman told me this week, "Your advertising is wasted if you
don't follow-up on your leads." Her solution is to use a multiple
autoresponder that sends her prospects a new sales message very
few days.

People need to see your ad message several times before they buy.
Those who buy on the first ad have already made up their mind
after seeing someone else's ad. Yours had the good fortune of
reaching the customer at just the right time.

You can greatly increase sales with a three letter multiple
autoresponder. There are a number of places to get these
autoresponders free (fastfacts.net, getresponse.com,
smartbotpro.com) and others who sell up-graded service at low
cost.

Make your first letter briefly present your offer. It should be
designed to get attention and bring in those who tend to quickly
make up their minds to buy.

Your second sales letter should arrive the next day. Make it
longer and filled with details. About 70 percent of consumers are
folks who need ALL the details before they will purchase. List
your features and connect them with the benefit your customer
will get from those features.

Your third sales letter should be scheduled to arrive several
days later. Start with "Successful people are busy. I know you
probably saw my earlier messages, considered them, but haven't
yet had time to respond."

Then give them another rundown on your offer. Bring in a fresh
angle so it doesn't seem like they are reading the same letter
they saw a few days ago.

More than three sales letters tend to get ignored. If you want to
send more, have your fourth and fifth letters arrive weeks or
months later. Scheduling a new letter to arrive every month can
catch a prospect when they're ready to buy.

See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

More Traffic Than Fortune 500s: INSTANTLY.
Top marketer in almost entire industry spills
secrets on exactly how he gets crazy amounts
of high quality traffic... fast, in no cost Webinar.
This works for ANY offer. Visit...
http://www.TRAFFICWHICHBUYS.COM

EARN $1,000 CASH Extra Money THIS WEEK! Super hot product is
flying off the shelves -- sells itself. People LOVE it! Fully
Automated System does all the prospecting, selling, fulfillment,
and follow-up for you. NO selling, NO phone calls. Be like me and
just sit back and watch the $$$$$ flow in!
http://www.1hundred-percent2day.com

"Get $10 Free Money" CA$H IN A FLA$H! New Online Business
Is Raking In HUGE Profits! See Proof Of Payments! JSS-TRIPLER
Enables You To Quickly Get Paid By OTHER Members Worldwide!
Discover The Money Making Breakthrough Of The DECADE!
2% Compounded Daily! http://WWW.10DOLLARMIRACLEGIFT.COM

GOING NUTS trying to make money with PPC and CPA? Our ingenious
computer system does all the work for you. Chooses keywords and
pours through thousands of PPC and CPA bidding options to find
the absolute MOST EFFECTIVE for you! Simply load your ad, set
your budget, and ADsVendor does the rest. Check it out NOW:
http://www.ADsVendor.com

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: 3 autoresponder messages, autoresponder strategy, copywriting services, website design, website optimization

- posted by Kevin @ 8:04 AM

 
DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************

Market to New Employees

by Kevin Nunley
http://DrNunley.com

If your job is to sell to businesses, make your pitch to new
employees. New managers and department heads are often eager to
make changes and are easier to interest in a different product or
service.

New receptionists and secretaries are more likely to let you
through to the person who writes the checks, even if you aren't a
familiar face.

Long-time employees tend to cherish old ways of doing things
(this isn't an iron-clad rule, but you will see it is often the
case). By our human nature, we all tend to want to fend off
change once we have become accustomed to the situation.

New employees are eager to prove they have fresh ideas that can
improve the company. They are usually less comfortable with old
ways of doing things.

Watch newsletters, trade publications, and the business section
of your local paper for personnel changes.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Order his affordable
writing and promotion deals at http://DrNunley.com

************************************
Get more Traffic, then convert for Sales!

See Kevin's dramatically LOWER prices and Expanded Options for
promoting your business:

- Ads and short copy for your every need: http://drnunley.com/drnad.htm
- Press release with distribution to media: http://drnunley.com/release.htm
- Sales Letters and Web Copy: http://drnunley.com/copywriting.htm
- Your own article with distribution: http://drnunley.com/copy.htm

Kevin's famous All-Out Promotion Package is BACK with a new
LOW Price. Press release, article, sales letter, and classified ad
with distribution to a huge audience just $299: http://DrNunley.com/123.htm
************************************

Convert Business Language into People Language

by Kevin Nunley
http://DrNunley.com

Jargon tends to creep into our language no matter what business
we're in. When I meet with teachers at my kid's parent
conference, they use a lot of terms and codes I don't understand.

We tend to do the same thing in business. A letter or email to a
customer can use business-speak phrases like "in our considered
opinion" and "enclosed please find." Simplify these into everyday
language: "we think" and "here is."

Often we use jargon and complex phrases in an effort to seem
smart, serious, professional, or give our ideas more weight.
While that may be a smart thing to do when communicating with
other workers in your field, customers react best to straight,
plain talk.

After you write something, try to speak the same ideas. If you
are saying something you wouldn't say in normal spoken
conversation, change it to sound more natural.

This ability to put even complex ideas into everyday language is
the hallmark of many successful politicians. They know their
careers depend on helping voters connect with their ideas.


See Kevin's affordable promotion packages and business writing
deals at http://DrNunley.com. From ezine advertising, to a press
release, to web copy that sells, get what you need fast.

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

EARN $1,000 CASH Extra Money THIS WEEK! Super hot product is
flying off the shelves -- sells itself. People LOVE it! Fully
Automated System does all the prospecting, selling, fulfillment,
and follow-up for you. NO selling, NO phone calls. Be like me and
just sit back and watch the $$$$$ flow in!
http://www.empowernetwork.com/norms11/

"Get $10 Free Money" CA$H IN A FLA$H! New Online Business
Is Raking In HUGE Profits! See Proof Of Payments! JSS-TRIPLER
Enables You To Quickly Get Paid By OTHER Members Worldwide!
Discover The Money Making Breakthrough Of The DECADE!
2% Compounded Daily! http://WWW.10DOLLARMIRACLEGIFT.COM

GOING NUTS trying to make money with PPC and CPA? Our ingenious
computer system does all the work for you. Chooses keywords and
pours through thousands of PPC and CPA bidding options to find
the absolute MOST EFFECTIVE for you! Simply load your ad, set
your budget, and ADsVendor does the rest. Check it out NOW:
http://www.ADsVendor.com

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out! Don't let a troubled
economy get YOUR business in trouble. Advertise wisely with a
50-word ad. I write it, you use it however you like! Home of
the $25 ad! http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: business writing, copywriting services, getting past receptonist, market to employees, simplifying jargon

- posted by Kevin @ 10:37 AM