DrNunley's Marketing Tips ezine
Tuesday, February 26, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
"I'd Like To Help You Sell!"
by Kevn Nunley
http://DrNunley.com
Want to get a leader in your field involved with your business?
Offer to help them sell more of their product or service.
Read the biography of any magnate of industry and you will find
lots of cases where he or she was approached by an enthusiastic
person wanting to help them sell. In many cases, that person went
on to become a key executive, affiliate, or supplier, becoming
very wealthy in the process.
Helping other people sell their stuff is particularly easy on the
Internet. Find a great product or service that isn't being sold
widely. Get permission from the owner, then put up a web page or
send out an email promoting the product.
I have often let people informally resell my services on their
sites, charging whatever they please. They may have a niche
audience I can't reach or a special personality that helps them
sell better than most.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Promote Your Site Offline
by Kevin Nunley
http://DrNunley.com
This is a great time to advertise your web site with offline
media. Run a small display ad or classified ad on a consistent
basis in your local paper. Go nationwide and repeat your ad in
cities rich with the kinds of people who would buy from you.
Look for good deals on television ads in smaller towns, in
morning newscasts, and on cable. Radio can also give you great
deals on somewhat targeted audiences.
For both radio and TV, it helps if your URL is short and easy to
remember. Repeat it several times in the commercial, especially
at the end. Give the listener or viewer a good reason to look
your site up NOW before they forget the URL.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: affiliate marketing, affiliate selling, cheap cable tv ads, DrNunley, Kevin Nunley PR expert, offline marketing, radio advertising, selling
Tuesday, February 19, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
If Your Advertising Isn't Working....It May Be The Product
by Kevin Nunley
http://DrNunley.com
I've seen some good folks pour a trundle of money into
advertising products and services, only to come up empty handed.
"The ads didn't work!" they said in exasperation.
If you try good targeted advertising, you keep at it for a while,
and yet nothing sells, step back. First take a look at your ad,
then at your product.
A product that is only slightly different from many other
products probably won't pass the "just noticeable difference
test." That is where YOU notice the difference, but it's not
different enough for customers to notice.
Price is also an important factor. If what you're selling could
also be found at Walmart, or Staples, or Amazon.com at a cheaper
price, your product or service had better offer a whole lot more
to support a higher price.
Finally, your product or service may be too new--people just
don't understand it--or it solves a need few people recognize
they have.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Get Banners That Work
by Kevin Nunley
http://DrNunley.com
Recent figures show Internet ad banners now only get about one
person in 100 to click on them and go to the advertiser's site.
That is not nearly as good as banners once did, but it is right
in line with the response you get from other kinds of
advertising.
There is good news here. With some of the shine coming off
banners as an ad tool, there are many top sites in your industry
that are selling banners dirt cheap.
There are also good ways to make your banner work better:
* Design your banner as large as allowed. Bigger gets attention,
pure and simple.
* New studies show people take only one second to glance at your
banner. If you don't grab them then, you've lost them. Your
banner should clearly state your offer, preferably with a graphic
that reinforces your message.
*Don't take the soft sell approach. A banner that surprises,
shocks, entertains, or appeals to a strong special interest will
get more clicks.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: advertising didn't work, banner advertising, copywriting services, DrNunley, effective banners, Kevin Nunley PR expert, right product
Tuesday, February 12, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
The Problem With Those LONG Web Site Letters
by Kevin Nunley
http://DrNunley.com
In recent years it has become very popular to sell a product on
your web site with a long sales letter. Many of these letters go
from 9 to 25 pages when pasted into a word processor.
The trend started when several savvy Internet entrepreneurs
noticed that 12 page sales letters work well for regular mail
advertising, so why no put a long letter on their web site?
That worked great for some, but it is working less and less for
others. Just about every day I hear from someone with a long web
site letter that isn't selling anything for them.
I think I know why. How many of you love to read long, long copy
on a computer? Not I (and I have to gulp hard to say this since
I've got doznes of long articles on my site). For those of us who
learned to read before the Internet, reading a long newspaper
article or a book is OK, but long letters on a computer screen
leave us a little cold.
The average web site visitor checks your headline to get a basic
understanding of what the page has to offer her. Then she reads
the first few paragraphs. If they don't impress her that you've
got what she needs, she's gone.
If she IS interested, she will skim down through your copy to
catch you major points. If that tells her this really IS
something she wants to consider, she'll go back to the top and
read the whole page carefully.
We've found that most people read the headline, the first few
paragraphs, then skip down to the next several paragraphs that
include a bold font. Highlight your key benefits and features for
quick reading.
Most of your sales will come from the 17% or so who decide right
away that they want to buy the product and don't particularly
care about all the details. You might want to put order links at
the top, middle, and end of the page, to cater to those
customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Easy PR With Radio
by Kevin Nunley
http://DrNunley.com
Some of the easiest PR to get is from radio. Radio stations
usually make up more than half of the contacts list in any media
guide. There are thousands of stations in the US and Canada
looking for interesting, topical, and entertaining guests.
While radio has a huge reach, they get a fraction of the
advertising pie--daily newspapers get 80% in most markets.
Stations have few staff, yet must come up with local programming
around the clock.
News/talk stations and shows are particularly pressed to get
guests. Any local talk show host will tell you it's murder trying
to do a show entirely from listener call-ins.
There are two approaches to getting on the air:
* Go the formal route. Call the station, talk with the host or
producer, tell why you would be dynamite for their audience. Then
show up with your bio and Q&A in hand.
* Or be more informal. Simply call in when you feel you have
something worthwhile to add. It's not unheard of to show up at
the studio bearing free food.
I was a radio morning DJ for many years and would praise the gods
when someone interesting would call or show up to lighten the
load.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: copywritng service, drnunley.com, getting on radio, Kevin Nunley PR expert, long sales letter, radio pr, website letter
