DrNunley's Marketing Tips ezine
Tuesday, August 28, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Your Ad on Plastic Bags

by Kevin Nunley
http://DrNunley.com

Retail stores of every kind use hundreds, thousands, MILLIONS of
plastic bags. Many use paper bags as well ("plastic or paper?"
are the only words many bag boys get to say.)

Large chains have bags with their logo printed on them, but most
smaller stores have plain generic bags they buy from suppliers.
Find out how you can get your ad printed on those generic bags.

Many small stores may be happy to include your ad on their bag if
you pay for printing and include the store's logo as well.
Consider having your own plastic and paper bags printed, then
offer them to stores at a discount.

In a very short time your ad can be all over town. When I come
home from the store, I often pull out the item and leave the bag
on the kitchen table, then come back later to store the bag for
future use. That's a lot of repeated "views" for your ad by any
number of people who may see the bag today or in the future.

Ask local stores where they get their bags from. Contact the
supplier to find out how you can get your own bag ad campaign
started.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
Two Top Reasons Marketing Fails

by Kevin Nunley
http://DrNunley.com

Ads sometimes don't work. There are a lot of reasons why this
happens, but more often than not, we can point to two downfalls
that seem to hurt marketing.

Problem one is your ad isn't clear to the people it is talking
to. Most of us have words and phrases we use in our industry that
make little sense to our customers. Strive to put your ideas in
plain everyday language. If you have an industry buzz word,
translate it into words everyone uses.

Just as often, the one important benefit that will make people
buy gets lost somewhere in the copy. Often when I get a long
email message from someone, they'll have the important part in
the next to last paragraph. Someone in a hurry wouldn't find it.

Problem two is marketing frequently isn't pointed at the right
people. One guy who wanted to recruit members for his MLM
opportunity advertised in the daily newspaper. Lots of people
read the paper, but very few were interested in network
marketing. He would do far better to put his ad in a networking
publication or ezine that specializes in his target audience.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

Learn My ONE SIMPLE TIP for getting everyone talking about your
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$1,200 PER DAY CASH! Earned the EASY Way. Simple system lets you
work part-time from home. I need just a few people who are
serious about earning a full-time income. No long days, no
commuting, no boss, no working overtime. Yes, pull down $30,000
per month by simply loafing around the house.
FREE INFO: http://www.hypertracker.com/go/xelle/classdun1/*003/*

EARN $$$ FROM CELL PHONES! Why didn't someone think of this before???
Amazing new Automatic Cell Phone Wealth System lets YOU earn THOUSANDS
of dollars in CASH and get FREE cell phone service for yourself. Seems
like everyone you see has a cell phone to their ear - now YOU can PROFIT
from each and everyone of them. See the exciting video NOW:
http://FreeWireless88.com

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Friday, August 24, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Keep Old Customers Coming Back

by Kevin Nunley
http://DrNunley.com

It is always going to be faster, easier, and cheaper to get your
existing customers to buy than to lure in new customers.

Give your customers a new reason to buy again. Offer the service
or product they have bought before, but this time with an added
incentive. You not only design the web site, but also promote it
for the first month.

Big discount stores like Kmart and Walmart have discovered the
truth in this system. You'll notice they go wide but not very
deep. Instead of selling six different styles of can openers,
they sell just one or two types of 60 different kitchen utensils.

Use this same principle to maintain your business' niche focus
while bringing existing customers more and more related products.

Each time you add a new related product to your line, blast out
another email to your customer base announcing your addition .

Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
Quick Ways to Get More Visitors to Your Site

by Kevin Nunley
http://DrNunley.com

Need a quick boost in web site visitors as we go into the holiday
shopping season? Here's how:

1. Offer free software to your customers. Check out tucows.com
for software developers who are eager to distribute their work
for free.

2. Offer a free course via email. This can simply be a few
informative pages that help your target customers solve a common
problem.

3. Offer to help or answer questions at no charge. My offer to
look at your web site and offer an opinion always draws lots of
response (so much so that I'm almost afraid to mention it
here).

4. Start your own contest. Have lots of winners of small prizes
with each winner eligible to win a much larger prize.

5. Write a press release about all the special promotions you are
doing. Put it on it's own web page and register Google and Bing.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

$1,200 PER DAY CASH! Earned the EASY Way. Simple system lets you
work part-time from home. I need just a few people who are
serious about earning a full-time income. No long days, no
commuting, no boss, no working overtime. Yes, pull down $30,000
per month by simply loafing around the house.
FREE INFO: http://www.hypertracker.com/go/xelle/classdun1/*003/*

EARN $$$ FROM CELL PHONES! Why didn't someone think of this before???
Amazing new Automatic Cell Phone Wealth System lets YOU earn THOUSANDS
of dollars in CASH and get FREE cell phone service for yourself. Seems
like everyone you see has a cell phone to their ear - now YOU can PROFIT
from each and everyone of them. See the exciting video NOW:
http://FreeWireless88.com

ULTIMATE SOCIAL NETWORK SYSTEM! Communicate easily and safely
with family and friends with our easy, safe Instant Messaging
system. Works anywhere in the world. Share stories, pictures, and
ideas. 100% guaranteed delivery of email with Zero Spam!
Free music, entertainment, and other products.
See the video: http://www.FreeWebsiteForever.com

75% COMMISSION + THE TOOLS YOU NEED FOR SALES.
Amazing product every adult needs. You get banner ads, articles,
keywords, Google & ezine ads, email series & more. Easy
steps to set you up today.
The Elements of Memory is a powerful resource
with great money making potential for you.
Visit http://www.mattsanti.com/affiliates

EARN $1,000 IN MINUTES! FREE Viral Email Marketing System lets
ANYONE earn $100, $500, $1,000 or more anytime you need cash.
This is the famous 5IPHON HARDCORE extreme list building
system all the gurus rave about. SO SIMPLE anyone can make money
with it right away. See the VIDEO NOW:
http://5iphon.com?ref=111128&subkaty

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , , ,


Tuesday, August 14, 2012
 

DRNUNLEY'S MARKETING TIPS!
FREE weekly wisdom to fatten your profits!
Published since 1997

*************************************
Filtering your email? Be sure to put us on your approved list.
Read this ezine online at http://drnunley.blogspot.com/
*************************************
Promote Your USP

by Kevin Nunley
http://DrNunley.com

Your USP is your Unique Selling Position. It's the one thing you
have that your competitors don't. When you promote your USP you
get more customers.

Your USP could be a product or service that people want but the
others don't sell. It could be something a bit more intangible
like friendly service.

One search engine promotion firm I worked with NEVER answered
email. Another always replies within hours. There is never any
question which will get my business.

Put your Unique Selling Position on our business card, in your
newspaper ads, and front and center on your web site.

If everybody in your business keeps their prices a big secret,
publish yours right out in the open where anyone can examine them
(you might be surprised how many of us won't buy if we aren't
given the price without having to ask).

If all the others have the same products, point out how your
products are original, one of a kind, first to market.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

************************************
How to Get Testimonials

by Kevin Nunley
http://DrNunley.com

Nothing sells products and services like good comments from past
customers. Prospects believe the word of a customer long before
they'll buy into even the best written ad or most lavish TV
commercial.

But how do you get good testimonials, especially if your business
is new?

1. Nobody says YOU can't provide the testimonial. If you have
personally used the product you are selling and truly believe
it's the best thing since sliced bread--put that in a
testimonial. Put your own words in quotations.

2. Get someone who is a recognized name in your field to say
something good about what you sell. Let them mention their own
interest in the testimonial. This is why blurbs on book covers
go, "Best book I've ever read," Joe Blow, author of How to Get
Rich. Joe lends his good opinion as a way to get a mention for
HIS book.

3. Put up a comments form on your web site. Clearly mention that
some comments may be selected for display on your site or in your
promotional literature. Some people will say good things (which I
sure they mean sincerely) just to get their name in print.

4. Always include the person's first and last name along with the
city they live in or the business they work for. Otherwise,
people will think you made up the testimonial.


Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com

*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more. Get it at: http://drnunley.com/drnad.htm

$1,200 PER DAY CASH! Earned the EASY Way. Simple system lets you
work part-time from home. I need just a few people who are
serious about earning a full-time income. No long days, no
commuting, no boss, no working overtime. Yes, pull down $30,000
per month by simply loafing around the house.
FREE INFO: http://www.hypertracker.com/go/xelle/classdun1/*003/*

EARN $$$ FROM CELL PHONES! Why didn't someone think of this before???
Amazing new Automatic Cell Phone Wealth System lets YOU earn THOUSANDS
of dollars in CASH and get FREE cell phone service for yourself. Seems
like everyone you see has a cell phone to their ear - now YOU can PROFIT
from each and everyone of them. See the exciting video NOW:
http://FreeWireless88.com

ULTIMATE SOCIAL NETWORK SYSTEM! Communicate easily and safely
with family and friends with our easy, safe Instant Messaging
system. Works anywhere in the world. Share stories, pictures, and
ideas. 100% guaranteed delivery of email with Zero Spam!
Free music, entertainment, and other products.
See the video: http://www.FreeWebsiteForever.com

75% COMMISSION + THE TOOLS YOU NEED FOR SALES.
Amazing product every adult needs. You get banner ads, articles,
keywords, Google & ezine ads, email series & more. Easy
steps to set you up today.
The Elements of Memory is a powerful resource
with great money making potential for you.
Visit http://www.mattsanti.com/affiliates

EARN $1,000 IN MINUTES! FREE Viral Email Marketing System lets
ANYONE earn $100, $500, $1,000 or more anytime you need cash.
This is the famous 5IPHON HARDCORE extreme list building
system all the gurus rave about. SO SIMPLE anyone can make money
with it right away. See the VIDEO NOW:
http://5iphon.com?ref=111128&subkaty

CLASSIFIED ADS A JAW-DROPPING 25 BUCKS!
An AFFORDABLE way to get your message out!  Don't let a troubled
economy get YOUR business in trouble.  Advertise wisely with a
50-word ad.  I write it, you use it however you like!  Home of
the $25 ad!  http://www.FastAdKing.com

********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors).

We're at:
54 Ponemah Rd.
Amherst, NH 03031

See you next week!
Kevin

Labels: , , , ,



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