DrNunley's Marketing Tips ezine
Tuesday, April 23, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
Make Your ABOUT Page Sell
by Kevin Nunley
http://DrNunley.com
It's interesting how many web site visitors quickly click to the
"about" page. This is the page that tells who runs the business,
where it is located, and why they do what they do.
With all the uncertainty some folks still feel about buying
online, it is only natural they want to find out more about the
business before they seriously consider buying the product or
service.
Include your photo, a photo of your staff, or a picture of your
building on the "about" page. Be sure to give your address, one
or more email addresses visitors can use, and a phone number.
Anything less makes some people feel like you've got something to
hide.
The "about" page is also a good place to tell your story. People
love to hear about how you got started. They want to know what it
is you like about your business and how you work to help
customers. Give people a good story and they will remember it
long after they have forgotten the particulars of the product
they came to see.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Get A Great Theme--Then Don't Change It
by Kevin Nunley
http://DrNunley.com
Good marketing themes are one of those things that gets better
with age (I'm not talking about Wordpress Themes :-) A good theme
can be used for decades, gaining familiarity and power with each
passing year.
"The loneliest repairman in town," "Less filling, tastes great,"
and "You're in good hands" all immediately bring to mind their
owner's brand.
Make your marketing theme a single short sentence that tells what
you do and what main benefit you give customers. I like to write
two or three sentences, then take a pen and start chopping
phrases and words. Eventually you can distill your thoughts into
a natural flowing few words.
Be careful that you don't use trendy words that could go out of
fashion in a few years. You also don't want to be too limiting.
For example, "Books at low prices" may not work in a few years
when your bookstore switches to carrying mostly videos and games.
Use your theme on every piece of marketing: your web site,
business card, newspaper ads, ezine classifieds, even TV
commercials and invoices.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
**HOW TO WORK FROM HOME AND MAKE MONEY IN THE TRAVEL BUSINESS**
FREE VIDEO REVEALS THE ANSWER!!
CLICK ON "CAREER OPPORTUNITY" INSIDE THE WEBSITE
FASTEST GROWING OF ALL INTERNET BASED BUSINESSES
LOW STARTUP COST, NO EXPERIENCE NEEDED
MAKE YOUR LIFE'S WORK A VACATION
http://www.hypertracker.com/go/rweems/drnunley/
NO BOSS - No commute - Never be fired or downsized. Join the 15
MILLION people who are earning a Full-Time Income working at
home! Now YOU can be in the TOP 1 percent of home business
earners. Learn the simple truth about making SIX FIGURES in your
spare time at home. Simple method revealed in FREE WEBINAR:
http://www.MyHomeBusinessIncome.com
$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: about page sell, advertising slogan, business slogan, business theme, copywriting services, Dr. Kevin Nunley
Wednesday, April 10, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
Sell With Photos Online
by Kevin Nunley
http://DrNunley.com
Recently I found an interesting piece of real estate on the Web.
I emailed the realtor to find out more about it. When he learned
I was interested, he used a digital camera to take photos of the
property. He then put them up on a web page with my name on it.
The whole process probably only took him a few minutes, yet he
was able to provide a CUSTOMIZED advertising page directed to my
specific interests. That is targeted marketing at its most
powerful.
Pictures are the classic way to sell a product. From cars, to
houses, to furniture, to gum, it is MUCH easier to make a sale if
your marketing materials include photos.
Try the personalized photo page approach for customers who can't
view your product in person. Place a short descriptive caption
under each photo.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
Simple Circulars Trump Brochures
by Kevin Nunley
http://DrNunley.com
One of the problems with brochures is they're often expensive to
print and they are usually out of date long before you give them
all away.
A one-sheet or circular can be the answer. Rather than spreading
your info out over 6 panels of a brochure, put it all on a single
sheet of paper. Print on both front and back if you like.
One-sheets are easy to produce, cheap, and no big sweat to throw
them out when they are outdated. Put a big headline in at least
14 point bold print at the top. Include a benefit for the
customer in your headline.
Keep sentences and paragraphs short with frequent sub-headings.
This lets a hurried prospect scan through the most important
details of your offer. Spice up your page with a simple graphic.
If you have a LOT of information, think about putting it into a
booklet. Booklets are considered to be more valuable and carry
prestige. People will toss a 12 page sales letter, but they are
likely to save a brochure.
Check out the handy ClickBook at BlueSquirrel.com. It turns any
group of pages into a ready-to-staple booklet.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
**HOW TO WORK FROM HOME AND MAKE MONEY IN THE TRAVEL BUSINESS**
FREE VIDEO REVEALS THE ANSWER!!
CLICK ON "CAREER OPPORTUNITY" INSIDE THE WEBSITE
FASTEST GROWING OF ALL INTERNET BASED BUSINESSES
LOW STARTUP COST, NO EXPERIENCE NEEDED
MAKE YOUR LIFE'S WORK A VACATION
http://www.hypertracker.com/go/rweems/drnunley/
NO BOSS - No commute - Never be fired or downsized. Join the 15
MILLION people who are earning a Full-Time Income working at
home! Now YOU can be in the TOP 1 percent of home business
earners. Learn the simple truth about making SIX FIGURES in your
spare time at home. Simple method revealed in FREE WEBINAR:
http://www.MyHomeBusinessIncome.com
$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: brochure design, copywriting services, flyer tips, Kevin Nunley PR expert, one sheet marketing
Tuesday, April 02, 2013
DRNUNLEY'S MARKETING TIPS
Weekly wisdom to fatten your profits!
*************************************
The 10-30-60 Marketing Rule
by Kevin Nunley
http://DrNunley.com
People often want to know how much they should spend on
marketing. There is no standard answer, but we do have some good
rules of thumb we can use.
The 10-30-60 Marketing Rule says to spend 10 percent of your ad
budget on untargeted marketing. Your ads should be aimed at
everyone. The idea is to do a broad sweep across the public to
find a few people who will become interested prospects.
Spend 30 percent of your budget on interested prospects. This is
targeted advertising to specific opt-in lists, postcards to
certain people in your industry, and mailings to people who have
called or emailed for more information.
Finally, spend 60 percent on current and previous customers.
People who have already bought from you are by far the most
likely to buy again.
One of the Net's biggest problems right now is there are so many
people who are jumping on that it is easy to forget to market to
our past customers.
Kevin Nunley has been the top writer of sales letters,
web site copy, press releases, and ads since 1996. His
talent and experience gets YOU results! Get more tips
at http://DrNunley.com
************************************
NEW: $5 ads, $40 sales letters,$55 press release with placement
on 100 top media sites!
Many of you asked for lower prices to battle a tougher business
climate. So I lined up a team of excellent pro writers who
are willing to offer their best work at deep discounts.
They write your copy, I edit and improve it before sending it
to you.
WHERE? See DrNunley's new http://CheapWriting.com
But if you want Kevin Nunley to write your copy from scratch,
get it at http://DrNunley.com at the lowest prices I've offered
since 2000.
************************************
More Effective Radio Commercials
by Kevin Nunley
http://DrNunley.com
Radio is one of the most affordable big media you can get. It has
long been a friend to small business.
Michael Patterson, sales manager at WPST and WNJO in New Jersey,
recently wrote with some tips to make your radio ads more
effective.
He stresses each business must find a focus they are great at and
emphasize it.. The second aspect is frequency. "A business must
find a medium and dominate it. Make it so that whenever a viewer,
reader or listener is in the medium, they get the message,"
Patterson says.
He believes advertising does not create a need, it only answers
the desire or need. Your ad has to be there when the listener
feels the need.
You don't always have to reach the actual decision maker.
Instead, an effective ad can reach friends, family and co-workers
with the message that will work its way to the boss.
Now here's a plug for me. You need a quality press release to get
noticed by media and their massive audiences. I can write your
release for just $99. With that you get my more than 35 years of
media experience -- knowing exactly what editors want and the
best ways to present your business, product, service, or idea.
PLUS, I'm now getting your release guaranteed on nearly 100 major
media sites like CBS News, San Francisco Chronicle, Boston Globe,
etc. See my famous PR deal at http://drnunley.com/release.htm
*******************************************
DRNUNLEY'S FREE ENTERPRISE MARKETPLACE:
Your ad here for just $25! I take PayPal at the address on
my site, then send your ad to me... or I'll write your ad for
just $14 more.
NO BOSS - No commute - Never be fired or downsized. Join the 15
MILLION people who are earning a Full-Time Income working at
home! Now YOU can be in the TOP 1 percent of home business
earners. Learn the simple truth about making SIX FIGURES in your
spare time at home. Simple method revealed in FREE WEBINAR:
http://www.MyHomeBusinessIncome.com
$30,000 per month? You bet! 8 month old business is making crazy
sales. Earn $1,000 per month on up to SIX FIGURES. This is the
real deal. No hype or BS. Solid money-making system pays eye-
popping Network Marketing commissions. Cheap to do. See for
yourself what everyone is talking about:
http://ezmoney.neucopiatour.com
The Best Way To Make Money Online.
http://www.freesitesignup.com/a/coupon.php?id=45795_2
I'll write your 50 word classified ad for just 5 bucks:
http://fiverr.com/fastadking/write-your-classified-ad-fat-50-words
********************************************
This newsletter is sent weekly ONLY to those who have asked for
it (readers, friends, clients, and a few competitors
We're at:
54 Ponemah Rd.
Amherst, NH 03031
See you next week!
Kevin
Labels: 10-30-60 marketing rule, best radio ads, radio ads, radio advertising
